The music industry should stop getting defensive about digital music downloads and start using them to sell CDs and promote their bands, according to ...
View articleDigital Impact Inc. launchedEmailExchange, a cooperative system through which clients work together toexpandtheir opt-in e-mail lists. Read More...
View articleInteractive agency Beyond Interactive said it will expand itsrelationship with DoubleClick for use of its third-partyad serving system, DART For Adver...
View articleA plethora of PCs users, plenty of people using financial software, and fewer people using checks. Seems like market conditions are ripe for electroni...
View articleListen up, media planners and buyers. If you're from a traditional agency and want to break into interactive, Tom spells out the options. Truth is, br...
View articleA pair of studies show that Americans have adopted the Internet when it comes to shopping for a car, but when it comes to buying and service relations...
View articleOpt-in e-mail marketing company NetCreations Inc. has added 10 new Web sites to its network, bringingits total to 177 partner sites. Read More...
View articleFor all the hype surrounding the growth of technology companies in recent years, the number one company on the Fortune 500 list remains an old-line ma...
View articleSelecting the right rep firm is both straightforward --and not! The straight part is using a structured analysis to figure out the best options for yo...
View articleMaking predictionsabout marketing online is a foolish thing to do. So here goes. Nick predicts the hoards of offline direct marketers entering our ind...
View articleClickZ Forum members continued to chew on rich media and pondered what information sales reps should reveal to competitors. I-Advertising kicked aroun...
View articleMost consumers in developed markets have access to a mind-numbing mix of media sources. Through the barrage of ads and attention demanding gimmicks, w...
View articleWeb promotion and search engine optimization service BeFirst.com and VirtualVineyard renewed andexpanded their working agreement. Financial arrangemen...
View articleDirect marketer MySoftware Co. said it will acquireMarketHome Inc., an e-mail campaignmanagement company in a $15 million all-stock transaction. Read ...
View articleOpt-in e-mail marketing firm NetCreations Inc. launched a newaffiliate program for its PostMasterDirect.com network. Read More...
View article24/7 Media Inc. said that over the pasttwo months it has booked $13 million in direct marketing packages for its24/7 new Direct service, which the com...
View articleIncreasingly, it isn't English, and Computer Economics says languages from the Asia Pacific and Latin American regions will lead the way. Read More...
View articleThe development and adoption of Internet appliances will explode during the next 12 months, according to the report "Internet Appliances and Universal...
View articleAustralian enterprises continue to adopt the Internet at a steady pace, according to www.consult, an Australian research firm. The firm's findings are...
View articleMessageMedia Inc., a provider ofe-mail-based customer relationship and direct marketing services, signed adeal with Yahoo! Inc. to deliver personalize...
View articleDepending on what kind of ears you have, you can hear one of two things. You can hear chaos and conclude that nobody knows what they're talking about....
View articleA great deal has been written recently about how the Internet is shifting the balance of power from the seller to the buyer. Easy access to informatio...
View articleShop till you drop? No way. Say good-bye to long lines, congested parking lots and the turmoil of tugging your tikes from store to store. Instead, jus...
View articlePeopleWeb Communications Inc. a providerof free online services and Internet interaction tools, signed newadvertisers including CoolSavings, FLIRT.com...
View articleWithin the next six months, e-commerce software will be purchased by nearly half, or 46.7 percent, of US organizations, according to a study by Comput...
View articleThe @dVENTURE Network, a division of VentureDirect Worldwide, signed touse DoubleClick's DART(Dynamic Advertising Reporting and Targeting) technology ...
View articleLages & Associates, a high-tech publicrelations firm, has been selected by emaildirect Inc. as its publicrelations agency of record. Read More...
View articleBeyond Interactive was selected by NewsPage.com, a provider of personalizednews and information to business people on the Web, for an online campaignd...
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