San Francisco-based Internet music service Spinner.com has joined VentureDirectWorldwide's @dVenture advertising network. Read More...
View articleSanta Clara, CA-based USWeb/CKS acquired Modern BusinessTechnology (MBT), a provider of IT consulting services based in Schaumburg,IL. Financial terms...
View articleThe latest results of Healtheon Corp.’s Internet Survey of MedicineTM revealed that 85 percent of physicians surveyed are currently using the In...
View articleNew York City-based Jupiter Communications said that a new studyfound that only 22 percent of media buyers make optimal use of clickstreamdata -- info...
View articleActon, MA-based IT online network Andover.Net said it added 25 advertisers inthe first quarter to its network of sites that provide information, softw...
View articleKnown for the past four years as WebPromote, YesMail.com launched its YesMail Permission Email Network, a newpermission-based e-mail marketing solutio...
View articleThe Home and Garden category attracts the highest percentage of first-time buyers, followed by the Gift category according to analysis by BizRate.com....
View articleSan Mateo, CA-based NetGravity said Internet publishers andnetworks in Latin America including Cade and Zaz in Brazil, InfoAcces inMexico and Prima in...
View articleCommunity portal GeoCities is rolling out a new ad serving delivery system, The Gadget Factory, aimed at boosting click-through rates to advertiser We...
View articleWhat, exactly, IS an impression? What constitutes a click? Has anyone figured it out? Well... actually, yes. Here's the second of a three-part series ...
View articleWhat's the future of opt-in email, personalization, web advertising and promotion? Deborah made some predictions way back in 1997...and the future is ...
View articleFirst-time Internet users will be older, less affluent, and more feminine in 1999, according to market research from Inteco. Read More...
View articleIf a viewer checking local weather on MyYahoo! opens a full screen fat media window, downloads a coupon, makes an immediate purchase and also remember...
View articleTelevision commercials for online brokerages that present overly optimisticvisions of potential stock market riches are drawing attention fromregulato...
View articleOrlando, FL-based Lists.com Inc. said it is developing a searchengine and directory for e-mail lists on the Internet and is also developinga commercia...
View articleHow effectively can online customers be turned into regular customers at ecommerce sites through the use of incentives? Nick sticks his neck out with ...
View articleWhat happens to response rates over time in an online banner campaign? After 20,000 impressions in a given location, it dives...unless you do somethin...
View articleThe right formula for entertaining online consumers is the subject a report by USWeb/CKS, which seeks to examine how businesses can build viable enter...
View articleCleveland, OH-based online computer products retailer CompSource Inc. said it has signed withInternet Marketing Group Inc. of Florida "for virtually a...
View articleNew York City-based 24/7 Media Inc. has launched 24/7 Direct, aservice for direct marketers with transactional marketing objectives such asuser regist...
View articlePalo Alto, CA-based AdKnowledge, a provider of end-to-endWeb advertising solutions, delivered what it calls the Rich Media AdvertisingStandard (RichAd...
View articlePaid listings on AltaVista are a pain in the patootie, is the Net is... or is it ain't a branding vehicle, and sample size dust-up when testing creati...
View articleNick has the best defense against the advice of experts who don't have the faintest idea what they're talking about. Forget their resumes and qualific...
View articleThe development and adoption of Internet appliances will explode during the next 12 months, according to the report "Internet Appliances and Universal...
View articleDodgeville, WI-based clothing retailer Land's End Inc. launched a TV adcampaign designed to increase traffic at its Web shopping site. Read More...
View articleMore shots were fired in the ongoing war between cost-per- click versus cost-per-thousand last week. The issue has been slumbering for a while, at lea...
View articleThe Tip Of The Personalization Iceberg Deborah Kania Forget Spam. Deborah gives you the cornerstones of an effective direct email marketing effort. Re...
View articleEditor's note: What's happening on the always-active industry discussion lists? What's got people riled? What's the buzz? John Day tells all in the fi...
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