5 tips to accelerate your company's AI implementation
AI & Automation

5 tips to accelerate your company's AI implementation

6y John Allen

5 tips to accelerate your company's AI implementat...

RingCentral’s John Allen lays out everything you need to know about how to get your firm’s AI implementation just right. Read More...

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Mind the (trust) gap
AI & Automation

Mind the (trust) gap

6y Dave Neway

Mind the (trust) gap

Dave Neway, head of product marketing at IBM Watson Advertising, touches on how AI can impact digital marketing and help bridge the trust gap between ...

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Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots
AI & Automation

Key insights: AI in Marketing Summit highlights, microbrowser advertising, ...

6y Kamaljeet Kalsi

Key insights: AI in Marketing Summit highlights, m...

Highlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...

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The benefits of effective chatbots on customer experience
AI & Automation

The benefits of effective chatbots on customer experience

6y Sebastian Witalec & Rob Lauer

The benefits of effective chatbots on customer exp...

Customers and employees alike want information quickly, especially during a pandemic. We break down what goes into building an effective chatbot and t...

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Personalization is critical during times of rapid change
AI & Automation

Personalization is critical during times of rapid change

6y Drew Burns

Personalization is critical during times of rapid ...

Drew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this...

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AI marketing technology tools pricing guide 2020
AI & Automation

AI marketing technology tools pricing guide 2020

6y Charlie Braithwaite

AI marketing technology tools pricing guide 2020

AI is increasingly becoming a necessity for forward-thinking marketers. Here, we break down some of the top vendors on the market. Read More...

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The story of AI-enabled DAM: From point solution to enterprise enabler
AI & Automation

The story of AI-enabled DAM: From point solution to enterprise enabler

6y Milind Pansare

The story of AI-enabled DAM: From point solution t...

Cloudinary’s head of product marketing outlines the evolution of digital asset management (DAM) solutions and offers recommendations for deploying an ...

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The use of AI for retail players can be a decisive factor in their business recovery
AI & Automation

The use of AI for retail players can be a decisive factor in their business...

6y Olivier Marc

The use of AI for retail players can be a decisive...

Olivier Marc, co-founder and CEO of Advalo, shows how AI can assist retailers' business recovery efforts post the COVID-19 pandemic. Read More...

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Top 10 marketing-related AI thought leaders to follow
AI & Automation

Top 10 marketing-related AI thought leaders to follow

6y Andy Betts

Top 10 marketing-related AI thought leaders to fol...

Enhance your understanding of how AI and machine learning works and impacts digital. Read More...

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Build vs. Buy: The AI martech conundrum
AI & Automation

Build vs. Buy: The AI martech conundrum

6y Lomit Patel

Build vs. Buy: The AI martech conundrum

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the pros and cons to consider when building or buying an AI martech solution. R...

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Using AI-powered visual search to enhance CX
AI & Automation

Using AI-powered visual search to enhance CX

6y Dan Drapeau

Using AI-powered visual search to enhance CX

The old saying “a picture is worth a thousand words” takes on all new relevance when we consider the next big feature coming over the ecommerce horizo...

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Yes, AI can be your friend
AI & Automation

Yes, AI can be your friend

6y Jeff Kofman

Yes, AI can be your friend

We use AI to liberate people from the menial so they can focus on the meaningful. AI isn’t taking anyone's job away. It’s giving people their jobs bac...

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Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy
Digital Advertising

Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SE...

6y Kamaljeet Kalsi

Key Insights: CXO is the new hero of 2020, UK cons...

UK consumers become extremely concerned about the economy and its impact on their business while local SEO strategies and consumer experiences lie at ...

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AI-driven personalization yields impressive retail ROI
AI & Automation

AI-driven personalization yields impressive retail ROI

6y Meyar Sheik

AI-driven personalization yields impressive retail...

Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...

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The reality of marketing in the midst of an economic decline
Digital Marketing

The reality of marketing in the midst of an economic decline

6y David McGeough

The reality of marketing in the midst of an econom...

In this article, David McGeough, Director of International Marketing at Wrike, explores how the current COVID-19 pandemic is impacting marketing teams...

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Using AI and advertising technology in a post-COVID-19 world
AI & Automation

Using AI and advertising technology in a post-COVID-19 world

6y Roman Daneghyan

Using AI and advertising technology in a post-COVI...

On our Peer Network briefing, IBM Watson Advertising's Jeremy Hlavacek discusses how IBM leverages its emerging technology for the good of human kind ...

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7 enterprise level providers of AI-enabled marketing solutions
AI & Automation

7 enterprise level providers of AI-enabled marketing solutions

6y Jacqueline Dooley

7 enterprise level providers of AI-enabled marketi...

As part of our ongoing coverage of AI in marketing, we’ve compiled a list of seven enterprise-level providers of AI-enabled martech solutions, complet...

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How should CMOs adapt their marketing strategies in times of uncertainty
Digital Marketing

How should CMOs adapt their marketing strategies in times of uncertainty

6y Prateek Dayal

How should CMOs adapt their marketing strategies i...

Prateek Dayal, Chief Strategy Officer of Aqilliz, tells CMOs strategies to keep in mind in order to make the most of their marketing during this time ...

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How companies can elevate the digital customer experience
Case Study

How companies can elevate the digital customer experience

6y Tereza Litsa

How companies can elevate the digital customer exp...

As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...

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Five examples that demonstrate the value of AI for B2B marketers
AI & Automation

Five examples that demonstrate the value of AI for B2B marketers

6y Jacqueline Dooley

Five examples that demonstrate the value of AI for...

Five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for ...

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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap
AI & Automation

ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

6y Kamaljeet Kalsi

ClickZ AI Summit 2020: Where industry experts brid...

A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for busine...

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What leading consultants say about the usage of AI in marketing?
AI & Automation

What leading consultants say about the usage of AI in marketing?

6y Joydeep Bhattacharya

What leading consultants say about the usage of AI...

AI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usa...

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The new normal post COVID-19 will require a deep understanding of the consumer
Digital Marketing

The new normal post COVID-19 will require a deep understanding of the consu...

6y Carrie Parker

The new normal post COVID-19 will require a deep u...

Carrie Parker, VP of Marketing at Valassis, looks at how consumer behaviors have shifted in response to COVID-19 and how marketers can utilize these i...

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How edge computing will overhaul traditional customer experiences
Analytics

How edge computing will overhaul traditional customer experiences

6y Philip Say

How edge computing will overhaul traditional custo...

Philip Say, VP of Innovation Product Management at Sutherland Labs, shows how edge computing is slated to overhaul traditional customer experiences. O...

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What to look for when buying AI marketing technology
AI & Automation

What to look for when buying AI marketing technology

6y Ashley Schweigert

What to look for when buying AI marketing technolo...

Before buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency...

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Can we rely on AI to make marketing more human?
AI & Automation

Can we rely on AI to make marketing more human?

6y Norman Guadagno

Can we rely on AI to make marketing more human?

Norman Guadagno, CMO of Acoustic, addresses why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specif...

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Live events may remain digital for the long term — words of wisdom from Certain’s CEO
AI & Automation

Live events may remain digital for the long term — words of wisdom from Cer...

6y Jacqueline Dooley

Live events may remain digital for the long term —...

ClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 ...

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
AI & Automation

Key Insights: B2B content marketing decoded, top marketing technologies, an...

6y Kamaljeet Kalsi

Key Insights: B2B content marketing decoded, top m...

Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...

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