Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...
View articleISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read More...
View articleBuilding on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...
View articleVan rental company Northgate employs Moxie's customer engagement technology to drive growth. Read More...
View articleIt's critical for developers, designers, and marketers to collaborate on product prototyping. Tips to examine user behavior and ensure product-market ...
View articleTealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...
View articleOver the past decade, nearly every phase of marketing has undergone a revival thanks to the mainstream adoption of social media, the emergence of long...
View resourcePersonalization helps the leading source of premier single cask whiskies increase sales. Read More...
View articleAirship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...
View articleLeading CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad. Read More...
View articleIsrael based Ladingo has launched a machine learning platform that makes shipping large items affordable for small retailers. Read More...
View articleA report from McKinsey cites the step up from entry level jobs to management roles as being a 'broken rung' in the path toward workplace gender equali...
View articleA visual comparing key features of chatbots vs IVAs. While chatbots are rules-based and single-channel, IVAs deliver human-like, two-way conversations...
View articleToday, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read M...
View articleCase study into the work industrial manufacturer Omron did with digital asset management platform Bynder to improve their website experience. Read Mor...
View articleCisco’s VP and CMO of Collaboration Aruna Ravichandran spoke to us about the company's part to play in the rapidly growing collaboration market. Read...
View articleSourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...
View articleUnused marketing data is a giant untapped asset within B2C brands. Co-founder and CTO of Measured discusses how to put that marketing data stack to wo...
View articleNew report from Deloitte on what retailers can do now to prioritize consumer data privacy, challenges they face, and progress thus far. Read More...
View articleFor marketers, harnessing the power of buyer intent data can mean better lead generation, increased conversions, and long-term customer retention. Rea...
View articleTravel search engine Kiwi.com uses an intelligent voice assistant (IVA) from Interactions, a conversational AI tool, to handle 40% of inbound English-...
View articleThere is a major change in peoples attitudes in terms of finding and choosing retail business. Synups' research indicates that people decide which ret...
View resourceWhat does a data-driven CMO do to stand out from the rest? Top behaviors based on insights from Domo about how to become more data-driven and successf...
View article54% of marketers anticipate martech budgets to increase within the next year, according to a new report. Planned investments and top frustrations. Rea...
View article68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search....
View articleCDP provider Lytics announced an integration with Salesforce Marketing Cloud that will get marketers a step closer to a single view of customer journe...
View articleHead of marketing and comms at TCS on how marketers can think about their data differently and use it to transform digital marketing experiences. Read...
View articleSnap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read ...
View article