Q&A with Joshua Gebhardt, co-founder of Metricstory. We talk with him about the idea behind their intelligent analytics platform and where they're...
View articleDigital transformation could be in the running for "buzzword of the year." And yet, it's something businesses take very seriously. Here's a primer for...
View articleDo you love martech? So do we. If you know a great martech company, person, team, or tool, nominate them now for the ClickZ Marketing Technology Award...
View articleAmazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...
View articleLocalization is a crucial piece of a larger personalization effort. Here's a strategy for localizing marketing content in seven concrete steps. Read M...
View articleA complete overview of Universal App Campaigns (UAC), the platform used by Google Ads for developers to connect their mobile apps with the right users...
View articleWe review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...
View articleFor marketers, the need to produce more content, better content, enough content -- is only increasing. Content automation with AI can change how we wo...
View articleHow does the rise of mobile usage affect retailers? What can we learn from global commerce 2018 about what the future of ecommerce will look like? Rea...
View articleHere are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...
View articlePeople would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...
View articleRoundup of our fan favorite pieces on digital transformation from 2018. Feat: future of retail, trends in ecommerce, rise of customer experience, and ...
View articleAdoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...
View articleRoundup of our fan favorite pieces on emerging technology from 2018. AI-powered content, industries using AR, chatbots in marketing, Magic Leap and mo...
View articleBefore the holidays are over, ask yourself: Are we paying enough attention to our brand loyalists? How Barbie, Trader Joes, and others keep their focu...
View articleNow that the 2018 holiday season is over, we're looking back at some of the past few weeks' biggest trends, from mobile commerce to ecommerce in Wyomi...
View articleDeliberate content marketing, revamped email newsletters, small companies taking on giants, martech automation, and other demand generation 2019 trend...
View articleSocial media automation can help your team save time while focusing on more strategic tasks. Here are eight tools you can use. Read More...
View articleA lot of buzz has been devoted to blockchain in ad tech this year, but marketers are still uncertain how to separate what’s real and what’s not. Read ...
View articleTaking advantage of the new possibilities enabled by digital requires organizations to engage in agile marketing. What it is, and how you can start. R...
View articleThe average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...
View articleIf an unauthorized seller lists your products, it affects your online representation. Follow these steps for how to regain control of your brand on Am...
View articleThe DOJ recently indicted a massive digital ad fraud ring. Insight from Brave, Lucidity, Rebel AI, and AdLedger on how blockchain could have prevented...
View articleMichael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...
View articleGoogle looked at thousands of users’ clickstreams and found the modern funnel is fragmented, mobile, nonlinear. How tech gives insight into customer i...
View article75% of event professionals say they're missing out on using full attendee profiles from live event data. Here are a few tips from the experts on turni...
View articleWe review the top news in martech from the week of December 10–17, 2018. Read More...
View articleIn ecommerce, focusing on experiences rather than sales can mean more personal, longer-lasting relationships with customers. Read More...
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