By 2020, e-commerce is set to become a $4.058 trillion industry, which has many small businesses scrambling to find e-commerce platforms offering scal...
View articleGoogle is restricting the use of DoubleClick IDs post-GDPR. What does this change mean for independent attribution technologies? How can marketers ada...
View articleUber and Airbnb have a lot of surface things in common: they're unicorns who have disrupted their respective industries and evolved into global powerh...
View articleHave you noticed similarities between your Whatsapp interface and your Instagram? - or perhaps instead with Snapchat? Facebook even? These similaritie...
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View articleAs content becomes more sophisticated, so should content management systems (CMS). Here are a few questions to help simplify your search for a CMS tha...
View articleThe content management system (CMS) started as a software solution consisting primarily of technology tools for creating and managing websites. Over t...
View resource2017 was a pivotal year for Target, having invested billions of dollars in expanding its omnichannel shopping capabilities. CEO Brian Cornell wants to...
View articleThe exponential growth of mobile video advertising prompts brands to look into the emerging opportunity and develop viable strategies for attracting c...
View articleThe retail industry is seeing a rapid transformation, with The Internet of Things (IoT) solutions taking the center stage in the sector. Having plenty...
View articleConsumers today have a rich palette of platforms to help them discover, search, and buy just about anything. From finding the perfect kitchen on Pinte...
View resourceDigital advertising is so pervasive because it is the easiest and most effective way that companies can monetize their content. Here we explore how bl...
View articleMarketing attribution can make your strategy more effective by focusing on what matters. What you need is a strategy to make sure that you make the mo...
View articlePinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...
View articleDespite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...
View articleVoice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...
View articleMany of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimize it. But at a re...
View articlePeople are 100 times more impatient online than they are in physical reality. It probably took you just about five or so seconds to read that last sen...
View articleAs marketing attribution becomes more important, marketers face the challenge of picking the best attribution model for their business. Multi-channel ...
View articleAs many legacy retailers struggle, Neiman Marcus is flourshing, something attributed to the brand's digital-first strategy. The mobile app epitomizes ...
View articleWith proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...
View articleScott Brinker's latest audit of the Marketing Technology Landscape shows a 27% growth in the number of marketing technology solutions, up from 5,381 t...
View articleProduct pages are one of the stop signs where online shoppers decide whether to go through with the purchase or not. Eye tracking research unveils how...
View articleThe growth of the marketing technology landscape has made it harder for marketers to pick the best tool for their company. The larger the number of av...
View articleThe growth of the marketing technology landscape has made it harder for marketers to pick the best tool for their company. The larger the number of av...
View resourceInitial Coin Offerings (ICOs) were the talk of the town in 2017. There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 m...
View articleDon't let Amazon's dominance fool you—the United States Post Office is the real biggest player in ecommerce. When it's not delivering millions of pack...
View articleFacebook users seem to spend 24% less time on the platform. Is this the end of Facebook's domination? And where do the users really go? What does this...
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