ClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped open...
View articleLifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...
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View articleHere are three examples of ways brands can produce highly relevant digital marketing campaigns. Read More...
View articleIn order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...
View articleResults of Millennial Media’s latest S.M.A.R.T. show that there is one key trend that deserves the spotlight: mobile video. Read More...
View articleAs we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Read More...
View articleIn this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Ind...
View articleCurrys are top of the UK retailing pile for their savvy digital promotions strategy, followed by Thomas Cook and Boots, according to a new report whic...
View articleHow can email marketers actually plan against the successful implementation of channel strategies? Read More...
View articleMillennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Read More...
View articleHow can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment? Read More...
View articleAt the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and c...
View articleWhen it comes to forging a global e-commerce strategy, localization is key. Read More...
View articleAs virtual reality is featured at more industry events, more brands - such as Mountain Dew, with its virtual reality snowboarding experience - are wor...
View articleSEO strategists should be sure to group their content based on the intent of the audience they're trying to reach - but what is the best way to go abo...
View articleResending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Read More...
View articleFord is driving forward with a social-first marketing strategy, as the car maker continues to shift away from a model “primarily of media relations” t...
View articleThere's often a myth that perpetuates local marketing - to avoid digital. NOPE. As smartphone adoption rises alongside social, traditional methods hav...
View articleThe recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing b...
View articleClocking over 3.5 billion searches per day, Google more than dominates the lucrative search space - so why does the worldwide behemoth need to splash ...
View articleOwning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search a...
View articleChoose from each of the "food groups" for a balanced content strategy. Calories, for example, are similar to content data: quantifiable information ab...
View articleThese tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolste...
View articleBy combining social media and marketing automation systems, companies can achieve a higher return on investment. Read More...
View articleThese tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...
View articleSoutheast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Read More...
View articleSEO is not dead, but you will have to do things differently in the coming year. Read More...
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