Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follo...
View articleEarly mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. Read More...
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View articleUS Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen...
View articleInstagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemer...
View articleAre you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper? Here are just a few actionable tips for ma...
View articleAudience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid gener...
View articlePaulo Cunha is an entrepreneur and ad tech expert with a 14 year mixed background of Computing, Web Marketing and Advertising technologies. Read More...
View articleSometimes underestimated, the form that appears at the end of the customer's online journey can offer remarkable insight on customer behaviour. Get it...
View articleWhile it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...
View articleHashtags are not new in social platforms, but do you really know how to maximise their effectiveness? Read More...
View articlePublishers are rushing head on into header bidding - the popular new technique sweeping ad tech by storm. Read More...
View articleBlack Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best ...
View articleFacebook is addressing one of the biggest missing pieces of its chatbot offering: analytics. Read More...
View articleIn March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...
View articleEFP 13(3): 12/2010. LAST UPDATED: November 14, 2016 1. We are ClickZ Group and we own and operate this website (‘Site’). 2. Your use of the Site is su...
View articleThe 2016 US presidential election was one for the ages. Read More...
View articleBlack Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black Friday is a perfect...
View articleNext Friday 18th November will bring together digitally-savvy brands from across the worlds of publishing, advertising, artificial intelligence and sp...
View articleInstagram makes Stories more efficient with the addition of mentions, links, and Boomerang. Will these make them more appealing to marketers? Instagra...
View articleFacebook Messenger was the fastest growing app of 2015 and this year, as many expected, Facebook moved to monetize the messaging app, which now has mo...
View articleInsurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex in...
View articleAlmost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do you need more evidence that SE...
View articleElection 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...
View articleA trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platfo...
View articleWhen Amazon Echo launched in 2014, some questioned its utility. Fast forward to 2016 and awareness of Echo, which can now be used to order physical an...
View articleAccording to digital consultant Kate Hamer, to become a truly digital marketing organisation, it's crucial to create a 'digital mindset' throughout th...
View articleAre you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an idea f...
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