When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...
View articleADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read More...
View articleAgile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approa...
View articleCOVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...
View articleCompanies complain of their customer churn rate steadily increasing over time, which led to a serious reduction in customer retention. In our latest T...
View articleHow can you use SEO to boost your business? Here are some practical tips. Read More...
View articleWhen creatives are building assets and campaigns, how do you tell a story customer care about? Read More...
View articleThe ideal martech stack includes tools that enable lead nurturing, content management, customer satisfaction, and automation - all with the goal of fa...
View articleWave.video's CMO Daniel Glickman shows how marketers must adapt their video content strategy to fit the 'new normal' post COVID-19. Read More...
View articleFrom setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...
View articleThe COVID-19 global pandemic has had a dramatic impact on the world, and people everywhere are working hard to adapt to the new normal: remote work, a...
View resourceTraditional brick-and-mortar stores were perhaps hit hardest during the pandemic, and unlike digital-native retailers didn’t have the online infrastru...
View articleDeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...
View articleAlmost every single business with a website is investing in their SEO strategy in 2020 to get ahead of their competition. Read More...
View resourceOracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read More...
View articleNathan Richter, VP of Strategy & Insights at Dynamic Yield, explores a number of key strategies that brands can employ to bounce back as they begin to...
View articleSanjeev Sularia, CEO & Co-Founder of Intelligence Node, delves into the strategies retailers should invest in to ensure their survival amid COVID and ...
View articleAs the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read More...
View articleKameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges...
View articleRevenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what win...
View articleShane Phair, CMO at Decibel, highlights common digital customer experience (CX) frustrations and how to prevent them. Read More...
View articleUK consumers become extremely concerned about the economy and its impact on their business while local SEO strategies and consumer experiences lie at ...
View articlePrateek Dayal, Chief Strategy Officer of Aqilliz, tells CMOs strategies to keep in mind in order to make the most of their marketing during this time ...
View articleFive examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for ...
View articleTop three reasons why marketers pulled ads during the pandemic, pulse survey insights on marketing technology spends, and an industry wide view of ad ...
View articleCharles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. H...
View articleFor brands that are moving away from previous click-based attribution methods like MTA, there are options to consider. Matt Voda, CEO of OptiMine Soft...
View articleA periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...
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