AI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usa...
View articleCarrie Parker, VP of Marketing at Valassis, looks at how consumer behaviors have shifted in response to COVID-19 and how marketers can utilize these i...
View articleWith CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...
View articleSarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaks to what brand insights, inspiration, and trust mean in...
View articleNorman Guadagno, CMO of Acoustic, addresses why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specif...
View articleClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 ...
View articleWebinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...
View articleFrom scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Read More...
View articleJake Sorofman, president of MetaCX, conveys the importance of focusing on existing customers instead acquiring new ones, and on demonstrating measurab...
View articleLearn how to improve your ecommerce success through A/B testing that will increase your conversion rate and revenue. Read More...
View articleThe adoption of e-learning requires a new approach to properly nurture leads in today's world of limited data. Read More...
View articleMarketers must understand the modern-day funnel and flywheel approach to properly leverage AI. Read More...
View articleBetches’s Co-Founder and Chief Creative Officer explains how their Quarantainment programming is helping beer maker Stella Artois reach millennial bri...
View articleDavid Greenberg, SVP of Marketing at Act-On Software, shows when it’s time for companies to re-evaluate their marketing automation stack (to avoid loc...
View articleStudies of past downturns and crises, combined with current research on consumer behavior around COVID-19, point brands to a clear course of action. R...
View articleLomit Patel, Vice President of Growth at IMVU, provides an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framewo...
View articleMGID's Karina Klimenko shows now more than ever, advertisers need to review their approach to mobile advertising to provide a positive user experience...
View articleLomit Patel, Vice President of Growth at IMVU, looks at how this pandemic will disrupt your growth team to fully adopt AI to emerge stronger than thei...
View articleThe ongoing impact of COVID-19 is creating a ripple effect across the digital media ecosystem, leading to a transformational shift in how people are c...
View articleSpend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or lo...
View articleMichael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive ...
View articleEverything brands thought they knew before COVID-19, they may have to relearn. Now more than ever, companies need meaningful communication with their ...
View articleIn her last True Confession, Latane Conant shares how companies desire predictable revenue growth but don’t set up teams to succeed in generating it w...
View articleQuarantine and the COVID crisis have totally rewritten our cultural rules of communication. But the chaotic ways we're connecting with those we love (...
View articleBusinesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...
View resourceDan Frohnen, CMO at Sendoso, highlights the key lessons he learned during The Great Recession and how it can be applied across various industries. Rea...
View articleBusiness Intelligence company, Domo, surveyed nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven opera...
View articleTo weather the recession, marketers should: evaluate marketing spend, invest in social, optimize mobile, take advantage of OTT and understand attribut...
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