The AI-enhanced CX: Agility for an uncertain future
AI & Automation

The AI-enhanced CX: Agility for an uncertain future

6y Sven Feurer

The AI-enhanced CX: Agility for an uncertain futur...

Despite uncertainty caused by COVID-19, the demand for AI is steady. AI will continue to play a critical role in businesses staying agile and ahead of...

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Mind the (trust) gap
AI & Automation

Mind the (trust) gap

6y Dave Neway

Mind the (trust) gap

Dave Neway, head of product marketing at IBM Watson Advertising, touches on how AI can impact digital marketing and help bridge the trust gap between ...

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Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots
AI & Automation

Key insights: AI in Marketing Summit highlights, microbrowser advertising, ...

6y Kamaljeet Kalsi

Key insights: AI in Marketing Summit highlights, m...

Highlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...

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Personalization is critical during times of rapid change
AI & Automation

Personalization is critical during times of rapid change

6y Drew Burns

Personalization is critical during times of rapid ...

Drew Burns, Principal Product Marketing Manager at Adobe, highlights best practices and tips for personalization for marketers trying to navigate this...

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AI marketing technology tools pricing guide 2020
AI & Automation

AI marketing technology tools pricing guide 2020

6y Charlie Braithwaite

AI marketing technology tools pricing guide 2020

AI is increasingly becoming a necessity for forward-thinking marketers. Here, we break down some of the top vendors on the market. Read More...

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The story of AI-enabled DAM: From point solution to enterprise enabler
AI & Automation

The story of AI-enabled DAM: From point solution to enterprise enabler

6y Milind Pansare

The story of AI-enabled DAM: From point solution t...

Cloudinary’s head of product marketing outlines the evolution of digital asset management (DAM) solutions and offers recommendations for deploying an ...

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The use of AI for retail players can be a decisive factor in their business recovery
AI & Automation

The use of AI for retail players can be a decisive factor in their business...

6y Olivier Marc

The use of AI for retail players can be a decisive...

Olivier Marc, co-founder and CEO of Advalo, shows how AI can assist retailers' business recovery efforts post the COVID-19 pandemic. Read More...

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Top 10 marketing-related AI thought leaders to follow
AI & Automation

Top 10 marketing-related AI thought leaders to follow

6y Andy Betts

Top 10 marketing-related AI thought leaders to fol...

Enhance your understanding of how AI and machine learning works and impacts digital. Read More...

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How amika uses an AI platform to drive online sales and build trust
AI & Automation

How amika uses an AI platform to drive online sales and build trust

6y Lucie Loubet

How amika uses an AI platform to drive online sale...

How Automat Technologies' AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent. Read More...

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Using AI-powered visual search to enhance CX
AI & Automation

Using AI-powered visual search to enhance CX

6y Dan Drapeau

Using AI-powered visual search to enhance CX

The old saying “a picture is worth a thousand words” takes on all new relevance when we consider the next big feature coming over the ecommerce horizo...

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AI-driven personalization yields impressive retail ROI
AI & Automation

AI-driven personalization yields impressive retail ROI

6y Meyar Sheik

AI-driven personalization yields impressive retail...

Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engine...

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How AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence
AI & Automation

How AI empowered CDPs are bridging the gap between marketing data and true ...

6y Dan Drapeau

How AI empowered CDPs are bridging the gap between...

Customer Data Platforms (CDPs) have enabled marketers to champion insight-driven opportunities that result in increased customer sales. What does the ...

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The reality of marketing in the midst of an economic decline
Digital Marketing

The reality of marketing in the midst of an economic decline

6y David McGeough

The reality of marketing in the midst of an econom...

In this article, David McGeough, Director of International Marketing at Wrike, explores how the current COVID-19 pandemic is impacting marketing teams...

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7 enterprise level providers of AI-enabled marketing solutions
AI & Automation

7 enterprise level providers of AI-enabled marketing solutions

6y Jacqueline Dooley

7 enterprise level providers of AI-enabled marketi...

As part of our ongoing coverage of AI in marketing, we’ve compiled a list of seven enterprise-level providers of AI-enabled martech solutions, complet...

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How companies can elevate the digital customer experience
Case Study

How companies can elevate the digital customer experience

6y Tereza Litsa

How companies can elevate the digital customer exp...

As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends an...

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3 proven tactics for finding sales leads that still want to buy
Digital Marketing

3 proven tactics for finding sales leads that still want to buy

6y Brandon Redlinger

3 proven tactics for finding sales leads that stil...

Brandon Redlinger, Head of Growth at Engagio, provides three marketing insights that help find sales leads that still want to hear from you. Read More...

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How Brands Should Navigate Social Advertising After COVID-19
Whitepaper | Digital Marketing

How Brands Should Navigate Social Advertising After COVID-19

6y

How Brands Should Navigate Social Advertising Afte...

The COVID-19 pandemic has changed the world as we know it, and brands have had to reevaluate their present work structures, budgets, and strategies. W...

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The power of product + marketing
Digital Advertising

The power of product + marketing

6y Peter Klayman

The power of product + marketing

Say goodbye to low conversions, poor engagement and below average retention. Read More...

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Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations
Analytics

Key Insights: Marketers reveal their confidence, fears, and marketing techn...

6y Kamaljeet Kalsi

Key Insights: Marketers reveal their confidence, f...

Board members, C-level, and Director+ level executives disclose their marketing technology budget plans, their “stalwart” technology, and challenges k...

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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap
AI & Automation

ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

6y Kamaljeet Kalsi

ClickZ AI Summit 2020: Where industry experts brid...

A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for busine...

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What leading consultants say about the usage of AI in marketing?
AI & Automation

What leading consultants say about the usage of AI in marketing?

6y Joydeep Bhattacharya

What leading consultants say about the usage of AI...

AI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usa...

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The new normal post COVID-19 will require a deep understanding of the consumer
Digital Marketing

The new normal post COVID-19 will require a deep understanding of the consu...

6y Carrie Parker

The new normal post COVID-19 will require a deep u...

Carrie Parker, VP of Marketing at Valassis, looks at how consumer behaviors have shifted in response to COVID-19 and how marketers can utilize these i...

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CCPA and customer outreach: What marketing experts need to know
Data insights

CCPA and customer outreach: What marketing experts need to know

6y Christina Luttrell

CCPA and customer outreach: What marketing experts...

With CCPA set to be enforced on July 1, IDology's Christina Luttrell shows how your customer outreach plans and policies might need to change under th...

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Pinterest's Global Head of Marketing for Financial Services discusses how brands can connect with consumers post-COVID-19
Digital Marketing

Pinterest's Global Head of Marketing for Financial Services discusses how b...

6y Jacqueline Dooley

Pinterest's Global Head of Marketing for Financial...

Sarika Sangwan, Global Head of Financial Services Strategy & Marketing at Pinterest, speaks to what brand insights, inspiration, and trust mean in...

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Can we rely on AI to make marketing more human?
AI & Automation

Can we rely on AI to make marketing more human?

6y Norman Guadagno

Can we rely on AI to make marketing more human?

Norman Guadagno, CMO of Acoustic, addresses why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specif...

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Live events may remain digital for the long term — words of wisdom from Certain’s CEO
AI & Automation

Live events may remain digital for the long term — words of wisdom from Cer...

6y Jacqueline Dooley

Live events may remain digital for the long term —...

ClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 ...

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
AI & Automation

Key Insights: B2B content marketing decoded, top marketing technologies, an...

6y Kamaljeet Kalsi

Key Insights: B2B content marketing decoded, top m...

Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...

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AI in martech - Five problems it solves for marketers
AI & Automation

AI in martech - Five problems it solves for marketers

6y Tereza Litsa

AI in martech - Five problems it solves for market...

From scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Read More...

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