The re-branding effort supports a new corporate identity for the IT educationsolutions provider. Read More...
View articleUpdate: The cable broadband provider said it will focus on its core broadband franchise and will look to sell or restructure any media operations that...
View articleTroubled ad network scores a major contract to provide broadband managementto a Verizon video-on-demand unit. Read More...
View articleTickets.com and Visa USA ally; Helene Curtis and MSN expand their relationship; and Touchpoint snags new funding. Read More...
View articleSure you appreciate the pothole-free roads, the prominently displayed signs, and the smooth and straight highways of the Land of Usability. But are yo...
View articleLook no further than middleware for the next system innovation to reshape business. It may seem like the stuff of techie dreams, but you need to under...
View articleGovernments have begun to close the gap between political rhetoric and reality as they bring their e-government visions to life, but they aren't there...
View articleSometimes it's called retention marketing. Other times loyalty or database marketing. But no matter what you call it, email's perfect for it. So get o...
View articleAre you wondering why Madison Avenue hasn't rushed in yet to grab the ad-business bargains left by the dot-bomb? Dana says we have to speak their lang...
View articleThe measurability of online advertising has affected how advertisers regard their offline efforts. If offline advertising results could be tracked mor...
View articleThe Omnicom-affiliated interactive shop is restructuring internallyin preparation to buy up one of its troubled competitors. Read More...
View article24/7 is in talks to "monetize" its in-house ad serving solution, Sabela. Read More...
View articleThe Internet's promise of increased speed and efficiency is redefining expectations and strategies in the recruiting market, according to a report by ...
View articleThe New York-based online ad firm issues 100 pink slips, closesunspecified offices, and installs a new COO. Read More...
View articleForget customer acquisition -- retention-based advertising is relatively simple to implement. Segment your ad campaigns into groups of existing versus...
View articleHome Internet access for blue-collar workers is growing faster than any other occupational group, surging 52 percent since March 2000, according to Ni...
View articleWhen increasing the house list is the goal, many marketers turn to email list brokers. It's a good enough way to get from here to there, sure, but it ...
View articleSo you've gotten site visitors to register. But what use is a good opt-in list if these visitors don't return regularly? To address just this issue, P...
View articleDana's heard a ton of horror stories about domain names, but none as downright hilarious as that of MicroStrategy. Maybe it's time to turn the Interne...
View articleReal Media launches a new U.S. product while its former CEO joinsTicketmaster; Responsys and WebSideStory secure funding; and a marchFIRSToffice is bo...
View articleWeb TV is evolving, and it could change advertising as we know it. Most people don't know what a PVR can do to TV-viewing habits. Here's what can happ...
View articleWhat can you do in tough times to generate business? You don't want to cut down on marketing, just figure out how to lower your costs. One way is with...
View articleAges ago (in Internet time), usability testing of Web sites was considered unnecessary. But the industry has come a long way in the last couple of yea...
View articleCo-founder Raifman remains chairman, as a seasoned operations executive is brought in. Read More...
View articleKeeping churn rates low and customer satisfaction high is essential for ISPs to profit in today's market, according to a survey by Edgix and internet....
View articleWhile narrowly beating revenues, the online media giant said itwould cut 12 percent of its workforce to stay on top of declining adrevenue. Read More...
View articleJim has more news from Digitrends' Media Buyers Summit on how interactive media is bought, sold, and measured. He discusses the best way to price onli...
View articleThough it's sometimes tough to implement, making marketers feel as if they're going in circles, closed-loop marketing can help you adjust marketing ca...
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