On Quantitative Data -- / How ample to rely / In Tumult -- or Extremity -- / How good the Certainty / ... / Though None be on our Side... In other wor...
View articleAs the online media industry continues to suffer, the ad network's Beth-Ann Eason will join the New York-based magazine publisher. Read More...
View articleMiramax Taps MSN; LWA Cashes Checks; Winstar Interactive Cuts Read More...
View articleWorldwide revenues in the corporate e-learning market will surpass $23 billion by 2004, according to IDC. Not too bad when you consider the market was...
View articleFor B2B marketers, Internet marketing is emerging as an inevitable way of doing business, but it's your audience that drives the effectiveness of dire...
View articleVeriSign will plunk down an equity investment and agrees to promote eONE Global's SurePay products, to gain a sizable marketing channel of its own. Re...
View articleNot only is fraud widespread in affiliate marketing, it comes in all shapes and sizes, from pimply 13-year-olds to sophisticated crime rings. Luckily,...
View articleIn a few years, one-third of the online population will be in Asia-Pacific. If your company has a Web site but no global initiative, you'd better star...
View articleThe effort is aimed at promoting the NBCi portal, and NBC's sitcom "Ed". Read More...
View articleAs some in the industry are using stopgap measures to battle disputes over impressions, the major industry groups are getting fired up to settle the p...
View articleWhile recent stories might lead many to suspect AOL is plotting to take over the world, Atlantans -- including Dana -- know what's what. Read More...
View articleSmall companies without a marketing budget frequently have a family member or friend design their Web site. This means they may not realize the full p...
View articleThe online advertising sector is not all that bad -- and actually could be getting better -- according to a report from Nielsen//NetRatings' AdSpectru...
View articleFor market researchers who think in terms of the "average customer," there's a tool they must learn about. Segmentation is its name, and Michael shows...
View articleMore than 80 percent of teachers believe that computers and access to the Internet improve the quality of education, according to a survey by educatio...
View articleIt's a major win for the Alley-based Web shop, which will create a new identity for company and seek to brand the network's on-air programming. Read M...
View articleHeidi's inbox was filled to overflowing this past week. Why did so many write in? To weigh in on a topic of central concern to email marketers: what e...
View articleConcrete counting down; CollegeClub.com debuts campaign; Engage takes Echo to Europe Read More...
View articleB2B Internet commerce in the Asia/Pacific region reached $96.8 billion in 2000, which was 22 percent of the worldwide total of $433.3 billion, accordi...
View articleLocal area networks are increasingly going wireless, and not just at the office. Sales of wireless home networking gear helped the home network market...
View articleRunning a B2B email campaign is a big production. The time from email to sale is long and the process complex, requiring the input and integration of ...
View articleThere was no Internet in Harper Lee's time, but her Atticus Finch knew some timeless truths. Take his advice. Stand in your customers' shoes, and take...
View articleSiegelgale Reduces Staff; Microsoft Settles with FTC; Forbes.com Taps Zebus Read More...
View articleA new Nielsen//Netratings report lends some optimism to the year'soutlook for online advertising, as traditional advertisers bought moreimpressions th...
View articleAccording to the GSM Association, 15 billion SMS text messages were sent over GSM wireless networks during December 2000, and it appears messaging is ...
View articleHmm... Small market size, brand-new medium, new or unproven technology, little available inventory -- not exactly a picture that would send the averag...
View articleMedia buyers and sellers got together at Digitrends' Media Buyers Summit to continue the dialogue on how interactive media is bought, sold, and measur...
View articleThe ad agency group is giving more signs that it wants to change its relationships with its affiliated, troubled i-shops. Read More...
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