Wireless voice penetration in the top U.S. markets ranges from 36 to 48 percent, according to Telephia, Inc., meaning not only does an opportunity sti...
View articleThe arrangement will combine e-mail delivery technology and creative services -- just like the bigger boys are doing. Read More...
View articleWhy not give your ads a database connectivity feature? You don't need a destination site. The technology offers interesting creative possibilities. Mo...
View articleThis month's "Rip. Mix. Burn." television campaign suggests features that aren't available on the new Mac OS, due out this weekend. Read More...
View articleHow do you integrate wireless messaging with existing marketing channels? Know the difference between email and direct wireless marketing, then use th...
View articleWhat do people care about? Themselves (not your Web site). What do they want? Value (not flash). What can you do? In turn care enough about yourself t...
View articleThe recent slowdown in the economy is not expected to stop the worldwide B2B Internet commerce market, which is on pace to total $8.5 trillion in 2005...
View articleThe thinning-down continues at the New York interactive consultancy Razorfish. Read More...
View articleDespite a worse-than-expected quarter, 24/7 Media gets a reprieve from an undisclosed lender. Read More...
View articleIn a few hours, the online marketing industry will learn whether cash-strapped 24/7 Media has managed to pull together enough capital to make it to th...
View articleEach ten shares of common stock were converted into one share, which helped bring the price above $1. But the price slipped soon after. Read More...
View articleEveryone in the U.S. will get a free taco if a falling Mir hits Taco Bell's bull's-eye. Read More...
View articleThe United States is a technology economy. If the tech stocks can't come back, we're not getting out of this recession. So whose investment strategy a...
View articleA specialty network will rep properties with "recognized media brands," while a new network will focus on "targeting and reach." Read More...
View articleAs the computer age loses momentum to the digital age, Microsoft, AOL/Time Warner, Sony, and Apple are laying the groundwork for a third major computi...
View articleThough not as esoteric a problem as figuring out how many angels can dance on the head of a pin, online-advertising campaign optimization can be a Byz...
View articleHave you ever considered the media when creating your Web site? According to Susan, following a few suggestions for current content could make you a f...
View articleThe digital economy is unavoidably global in nature. Yet launching international email marketing campaigns is still uncommon. Bruno addresses a freque...
View articleSure, we’re seeing personalization become the norm in email promotions. But we’ve still got a long way to go. What’s going to get us there? Behavioral...
View articleWhat is business process management (BPM)? And how is it relevant to B2B marketing? The challenges are great, but Philip believes those who manage the...
View articleThe Waltham, Mass.-based Web portal said a sizable Web contest -- which will use the Russian-born tennis star's name -- and media spend will not only ...
View articleThe portal's Fusion Marketing program celebrates its third program with Pepsi. Read More...
View articleThe beleaguered youth-oriented Web publisher said it would unveil a series of initiatives to avoid ad clutter. Read More...
View articleAiming to top its earlier online-only launch of the new S60 sedan, Volvo is debuting a Web, WebTV, WAP and PocketPC-based campaign in conjunction with...
View articleTaking a cue from reality television, the curmudgeon sweeps some reality into email marketing by pointing to the issues that are fast becoming best pr...
View articleIn the current market chaos there is opportunity. Great companies go on the attack during economic downturns. Remember, marketing is an investment. Us...
View articleExcessive advertising repetition eventually leads to wear-out online (I-wear), just as it does in traditional media. But Kristin believes savvy site p...
View articleLayoffs and office closings have apparently worked for the firm -- which earned more, despite less revenue. Read More...
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