Consumers are all for wireless advertising -- so long as the the ads are interactive and they believe the ads provide a useful service, according to a...
View articleAfter posting a widening quarterly loss last month, the firm sells a costly portion of its business and nabs a licensing deal. Read More...
View articleWhat happens when you have five million customers and one percent report a problem with DSL service? Dana says you have a lesson to learn about our br...
View articleA deal with a D.C.-area startup will provide additional fuel to DoubleClick's plans to rev up its Research division. Read More...
View articleWith the Internet's virginity lost, even portals are not a sophisticated enough means of communication these days. So what should your company do to k...
View articleThe Seattle marketer's CEO defended its recent business changes, its layoffs, and its widening sequential quarterly loss. Read More...
View articleMedia is the redheaded stepchild of advertising agencies. Here's how it all got started and why the creative and account people had the upper hand -- ...
View articleJust when you think you've seen it all spamwise, the spammers surprise you with stuff that challenges belief. So to educate you (and arm you!), we her...
View articleThe Cambridge, Mass., Internet consultancy had been one of the few in a battered sector to avoid wholesale layoffs. No more -- it's slashing 720 worke...
View articleWhereas marketers focus on the product and the customer, PR professionals have the company's image and reputation in mind. So don't confuse the two. T...
View articleThe firm's COO hints that there's been "interest" in the company -- especially its new broadband unit -- and says it doesn't plan to sell off any of i...
View articleAfter five years of growth and development, affiliate marketing is still primarily the domain of B2C marketers. But Joel introduces a few firms up for...
View articleePrize joins a growing trend, in which marketing technology firms are focusing on smaller businesses that have an online agenda. Read More...
View articleUsing technology from an Amsterdam-based technology firm, Mediaplexsaid it will be able to pinpoint Web surfers to their exact city, in manycases. Rea...
View articleAnother round of layoffs and plans to restructure for theConnecticut-based interactive agency. Read More...
View articleIs today's Internet damaging the integrity of content? There's some great stuff, sure. However, it's vastly outweighed by badly written, out-of-date, ...
View articleFew owners of wireless devices use the wireless Web, according to a study by Accenture, but that didn't stop 40 percent of device owners from saying t...
View articleAs more clued-in Web sites define and create enhanced, premium services, Dana recommends turning a deaf ear to the moans about the "end of the free We...
View articleBy the end of 2001, 38 million homes worldwide will have access to interactive digital television services, according to Strategy Analytics. And while...
View articleWeb advertising has changed dramatically over the past year. Interactive agencies are servicing far fewer dot-com clients and have shifted toward trad...
View articleBeauty (and branding) may be in the eye of the beholder, but Sean argues that ad efficacy is in the eye of the advertiser: Ads work, or don't, dependi...
View articleAn international interactive agency joined the ranks of those slimming down and rethinking their strategies, but it still hasn't found a new CEO. Read...
View articleThe Internet is the most cost-effective channel for creating consumer demand for prescription medications, according to Cyber Dialogue, but it isn't b...
View articleThe e-mail marketing firm continued its recent efforts at expansion, inking a deal to expand its footprint to Singapore, East Asia and China. Read Mor...
View articleLayoffs, mergers, restrategizing, and plain old firings have made this a tough time for industry veterans and rookies alike. Here's how to strengthen ...
View articleWhen users are greedy for information, that's a good thing. When sites are, it's not. The first casualty? Shopping carts -- half full and fully forsak...
View articleRedirection is a handy way of taking users to a new site. Just keep in mind that it takes a little extra planning and programming to accomplish the go...
View articleDid your presentation ever inspire groans instead of applause? Well, Susan learned that the words "Web site" and "responsibility" don't have to elicit...
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