What would you do with the power to run multiple operating systems simultaneously? Dana predicts the big, moneymaking trend for 2001 is peer-to-peer. ...
View articleThe pay-for-performance ad network tweaks its upper ranks -- but so far remains one of the few ad firms not announcing layoffs. Read More...
View articleWhen all is said and done, m-commerce may not be commerce at all, but rather another conduit for marketing and CRM that leaves the transactions to oth...
View articleOur Rich Media column becomes Advertising Technology starting next Wednesday. Stay tuned as Eric Picard of bluestreak and Jeremy Lockhorn of i-FRONTIE...
View articleStrategically placed search engine text links may get better results than creative ad placements in the short term, but there's no branding. Adam tell...
View articleRetail is detail, and tending to the details is the difference between success and failure. That's something FragranceNet.com knows. And so does Sean,...
View articleRunning low on funds, 24/7 Media said it's looking at "strategic alternatives." Read More...
View articleDoes your business plan contain the critical components necessary to obtain outside funding? Some planning pointers from Neil can help put you on the ...
View articleIn its second dreary announcement in less than a week, the company said it's abandoning its flagship site and will likely cut 2001 guidance during a p...
View articleSkeptics say it's doomed, and enthusiasts say it'll fly high. So who's running scared, and who's blowing smoke? Is wireless advertising the latest, gr...
View articleData analysis is both an art and a science, and though the science of it is critical, so is the art: determining which information will hold the great...
View articleCan small beginnings produce tremendous results over time if cultivated in the right environment? Find out why Cliff thinks PentaSafe is a perfect com...
View articleOutsourcing your e-commerce operations can be a complicated and daunting process. But with the help of Philip's criteria for choosing a commerce servi...
View articleAs a father-to-be, Alex looked at a BabyCenter email marketing campaign as a beautiful thing. Now a time-starved parent, he is seeing something else a...
View articleThe ad network is betting its new, survey-based product will become another way to report campaign effectiveness in addition to impressions and clickt...
View articleJust because the road ahead for your e-business is littered with mines doesn't mean you have to stand still. All you need is some advice on how to man...
View articleAn analyst firm says that the broadband rollout will contribute to interactive television's increased role in direct marketing. Read More...
View articleA failing dot-com isn't like a failing TV series. You can't declare the genre dead and just cancel it. You need vision and long-term commitment. Becau...
View articleRunning a successful affiliate program means managing lots of details that collectively make a huge difference. And Joel's research indicates that mer...
View articleNetCreations says the deal will create a "transatlantic information marketing leader" -- but speculation continues to abound about former suitor Doubl...
View articleDid you realize you can negotiate an agency's offer of employment? Don't sign an employment agreement without fully understanding the terms. Here's ho...
View articleOnline consumers have a propensity to communicate and can become an ideal sales and marketing channel. Viral marketing can best leverage the democrati...
View articleYou want maximum exposure for your affiliate program. But you want minimum cost. Then it's time to get back to basics. Here are some resources to help...
View articleMany B2B marketers realize that building a customer-centric company is vital to corporate health and profitability. Yet even some of themost customer-...
View articleOnline ad network and marketing firm L90 posted better-than-expected results and said its system revenue has increased for a twelfth straight quarter....
View articleIt was once a novelty, it was hip, it was in. And although a ".com" address is still a must, ".com" in a company name is a bust. It's simply out of fa...
View articleYahoo!'s problem doesn't lie in its business model, or even in its balance sheet. Dana argues it's simply that Yahoo! is horrible at acquisitions. Rea...
View articleIs it worth considering search engine optimization (SEO) for driving traffic to your online business? Paul believes the stats speak volumes. Read More...
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