AdFlight CEO Steps Aside
Media

AdFlight CEO Steps Aside

25y Christopher Saunders

AdFlight CEO Steps Aside

The company's founder and chief executive will focus on technology after ceding thetop post to a board member. Read More...

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Using a Seminar to Generate Qualified Leads
Email

Using a Seminar to Generate Qualified Leads

25y Debbie Weil

Using a Seminar to Generate Qualified Leads

Want to move B2B prospects closer to purchase? Consider offering a seminar. Whether online or off-, it's a great way to generate qualified leads. Here...

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Top E-Tailers of January 2001
Audience

Top E-Tailers of January 2001

25y Michael Pastore

Top E-Tailers of January 2001

The Top 20 e-tailers of January 2001, according to PC Data Online. Read More...

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New York Times Digital Snares Distribution on Yahoo!
Media

New York Times Digital Snares Distribution on Yahoo!

25y Pamela Parker

New York Times Digital Snares Distribution on Yaho...

Yahoo! readers will soon see headlines from the New York Times' interactive unit. Read More...

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In B2C She Should Be Both B and C
Marketing

In B2C She Should Be Both B and C

25y Andrea Learned

In B2C She Should Be Both B and C

Make sure your female customers become attached to your business. How? Some use bow ties. But all you need to do is show her, even if only in the most...

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Bizarro Web: Life Without a Click-Through Rate
Media

Bizarro Web: Life Without a Click-Through Rate

25y Jim Meskauskas

Bizarro Web: Life Without a Click-Through Rate

As a comic-book aficionado, Jim came across plenty of "alternative reality" scenarios in earlier years. So here's a mental exercise: What if Webvertis...

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How to Spot the Warning Signs of a Troubled Program
Marketing

How to Spot the Warning Signs of a Troubled Program

25y Neil Cohen

How to Spot the Warning Signs of a Troubled Progra...

Most marketing programs don't set the world on fire right out of the box. But following a few tips on how to spot potential troubles can help you hit ...

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Rich Media Ad Firm ePod Closes Doors
Media

Rich Media Ad Firm ePod Closes Doors

25y Christopher Saunders

Rich Media Ad Firm ePod Closes Doors

The move comes as a surprise following recent deals netting it $18 million in funding. Read More...

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Staking a Claim in the U.K. Market
Email

Staking a Claim in the U.K. Market

25y Laurel Delaney

Staking a Claim in the U.K. Market

Looking to expand into the U.K. market? Before stepping off onto unfamiliar ground, take some tips from two entrepreneurs who have gone before. Read M...

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Returns, Poor Recall May Skew Retail Spending Estimates
Audience

Returns, Poor Recall May Skew Retail Spending Estimates

25y Michael Pastore

Returns, Poor Recall May Skew Retail Spending Esti...

In the offline world, it has long been known that consumers are apt to forget the details of their purchasing and tend to overestimate how much they m...

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CRM: Creating Relationships on the Fly
Email

CRM: Creating Relationships on the Fly

25y Kim MacPherson

CRM: Creating Relationships on the Fly

Those who make the best use of their customer data NOW will be the standouts of the future. Don't let a weak CRM strategy leave you behind. Read More...

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Walgreens.com Launches First Marketing Campaign
Media

Walgreens.com Launches First Marketing Campaign

25y Christopher Saunders

Walgreens.com Launches First Marketing Campaign

The drugstore retailer aims to boost traffic to its online presence through a series of new spots highlighting the site's ease-of-use. Read More...

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MarchFIRST Misses Street by Wide Margin, Cuts Q1 Estimates
Media

MarchFIRST Misses Street by Wide Margin, Cuts Q1 Estimates

25y Christopher Saunders

MarchFIRST Misses Street by Wide Margin, Cuts Q1 E...

The gigantic Web interactive shop posts another disappointing quarter -- and a staggering $6.8billion net loss. Read More...

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A Picture Is Worth 176 Eyeballs
Marketing

A Picture Is Worth 176 Eyeballs

25y Tom Donoghue

A Picture Is Worth 176 Eyeballs

We're a visual society. We think in images. That's why TV works. In other words, there's good reason for why we say a picture is worth a thousands wor...

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GM Strikes Marketing Pact with Spanish-Language Portal Univision.com
Media

GM Strikes Marketing Pact with Spanish-Language Portal Univision.com

25y Christopher Saunders

GM Strikes Marketing Pact with Spanish-Language Po...

General Motors hopes to boost its Hispanic market penetration with a deal with theleading Spanish-language broadcaster's Web portal. Read More...

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Putting the P Into e-CRM
Marketing

Putting the P Into e-CRM

25y Chris McTiernan

Putting the P Into e-CRM

People will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...

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E-Commerce Among Gen Y: It's a Boy Thing
Audience

E-Commerce Among Gen Y: It's a Boy Thing

25y Michael Pastore

E-Commerce Among Gen Y: It's a Boy Thing

As e-commerce begins to trickle down to Generation Y, a clear division is forming along gender lines. According to Harris Interactive, boys are more l...

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Delivering Value at Just the Right Time
Email

Delivering Value at Just the Right Time

25y Alex Sirota

Delivering Value at Just the Right Time

Seems the Email Curmudgeon has a soft spot, after all... for an email campaign that delivers real value. Whose? BabyCenter's. How? It's a matter of ti...

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NetNumina Lays Off 23
Media

NetNumina Lays Off 23

25y Brian Morrissey

NetNumina Lays Off 23

The Boston-based professional Web services firm cuts its staff from 200 to 177 in a bid to reach profitabililty before year's end. Read More...

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A Primer for Crisis PR
Marketing

A Primer for Crisis PR

25y Greg Sherwin and Emily Avila

A Primer for Crisis PR

When bad news is about to become worse news, don't bury your head in the sand. Don't try to deflect attention. And kill all the lawyers. Check that: J...

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Wireless Location Startup Snags $32 Million from Intel, Ericsson
Media

Wireless Location Startup Snags $32 Million from Intel, Ericsson

25y Christopher Saunders

Wireless Location Startup Snags $32 Million from I...

The funding for England's Cambridge Positioning Systems comes as carriers, marketers and technology firms are linking arms to monetize location-based ...

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Study: Top Newcomer Sites in 2000 Were Viral, Promotional Marketers
Media

Study: Top Newcomer Sites in 2000 Were Viral, Promotional Marketers

25y Christopher Saunders

Study: Top Newcomer Sites in 2000 Were Viral, Prom...

A new report from Jupiter Media Metrix concludes that the newest high-traffic sites of 2000 owe their popularity in large part to viral marketing, tra...

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Get Ready to Pay for Content
Marketing

Get Ready to Pay for Content

25y Gerry McGovern

Get Ready to Pay for Content

On the Web, we live a great illusion. We have become drunk on free content, believing that the party will never end. Well, the party's over, and here'...

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When Is a Close a Close?
Media

When Is a Close a Close?

25y Anne Miller

When Is a Close a Close?

Deciding to do something is not the same as actually doing it. And when it comes to sales, closing a deal doesn't happen until salespeople follow acti...

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Residential High-Speed Access Takes Big Step in 2000
Data insights

Residential High-Speed Access Takes Big Step in 2000

25y Michael Pastore

Residential High-Speed Access Takes Big Step in 20...

High-speed Internet access, including ISDN, LAN, cable modems and DSL connections, jumped 148 percent among home Internet users in December 2000 as co...

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Razorfish Q4 Loss $19.8 Million; Year-end Revenues Up 57%
Media

Razorfish Q4 Loss $19.8 Million; Year-end Revenues Up 57%

25y Erin Joyce

Razorfish Q4 Loss $19.8 Million; Year-end Revenues...

The once high-flying Silicon Alley interactive services firm posts its first quarterly loss before charges. Read More...

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Outsourcing Versus Staying In-House
Search

Outsourcing Versus Staying In-House

25y Paul J. Bruemmer

Outsourcing Versus Staying In-House

Is it better to outsource a search engine optimization (SEO) campaign or develop it in-house? Paul gives you the pros and cons. Read More...

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NetZero Rolls Out Pay Service, Exceeds Loss Forecasts
Media

NetZero Rolls Out Pay Service, Exceeds Loss Forecasts

25y Pamela Parker

NetZero Rolls Out Pay Service, Exceeds Loss Foreca...

The free ISP introduced a premium service when it reported its fiscal second quarter results, which exceeded analysts' lossestimates by three cents pe...

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