If you thought integrated marketing was challenging before, the advent of "anytime, anywhere" Internet access via mobile devices, interactive TV, kios...
View articleCan you strike it rich using rich media? First, develop a testing and learning plan, and make sure you can track the results of your first test. Then ...
View articleThe key to online media planning is to achieve a long-term slow-money strategy rather than use an aggressive short-term approach. It's wise to negotia...
View articleNo marketer should go into any program without some tips on how to choose the right weapon for a successful marketing strategy. Read More...
View articleWe'd all like to get rid of spammers and stale lists, but there are other items we'd like to see implemented to benefit all email marketers. Here's Ki...
View articleThe San Francisco company aims to create a market for its performance licensing technology in a region relatively new to online marketing. Read More...
View articleDon't get Bryan wrong. He does think marketing is an essential part of the e-commerce equation. But when it comes to success in e-business, or any bus...
View articlePortal Terra Lycos Monday released details of a campaign aimed at jointly promoting its music sites and BMG artists. Read More...
View articleOK, it's time to put your freshly minted marketing budget to work. Have you thought about what type of system infrastructure you should put together t...
View articleJeffrey gets lots of mail about his articles, and he loves it because feedback helps him understand what people in the industry think. Here are the to...
View articleThe Cambridge, Mass., e-consultancy cut revenue and profit estimates for fourth quarter 2000. Read More...
View articleOnce upon a time, the web was all about cutting out the middleman, eliminating inefficiencies, and empowering the masses. It was to be a disintermedia...
View articleMore layoffs and another major reorg for the beleaguered ad network. Read More...
View articleFor most start-ups, success and risk go hand in hand. Sure, some risks won't pay off -- that's just the way it is. But here's a strategy for decreasin...
View articleThe firm inked a deal with a major industry association for printers. Read More...
View articleThe wireless ISP and content firm hopes to launch targeted mobile ads and commerce as a result of its planned acquisition. Read More...
View articleBe careful if you decide to remove a dead link from a search engine. Too drastic a change to those web pages and you might just screw up those ranking...
View articleImagine getting free web space to promote yourself on a site someone else is paying to attract visitors to. Sound like a fantasy? It's a reality for m...
View articleAre you paying attention to the traffic you get from search engines and directories? A quick review of your search engine optimization (SEO) strategie...
View articleThe London ad group aims to beef up its existing Stateside interactive capabilities. Read More...
View articleBroadband will be the "ship of dreams" in comparison to the first tech wreck. Smell ice, do you? Better grab hold of your life vest because Dana warns...
View articleForrester predicts that 2001 is going to be the year for rich media. So there's a lot of opportunity out there for rich media companies. But before th...
View articleWe all understand the value of an incentive program in driving sales or other conversions. And we know how well viral marketing works online. Want to ...
View articleAs online career sites continued their efforts at solidifying market share, one player inks a content distribution and sales deal with the local city ...
View articleOn the verge of a NASDAQ delisting, the online video retailer BigStar Entertainment sells its Advaya unit to an e-mail marketer. Read More...
View articleA new content-sharing agreement with the NBA and WNBA aims to improve fortunes for the sports content site. Read More...
View articleCPA deals might be fun for a while, but find out why Kim thinks they could spell the ultimate death of acquisitions email marketing. Read More...
View articleIt's December -- 2001. Dana "looks back" at 2001 and hopes and prays that 2002 will be at least twice as good. Read More...
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