Decibel's chief revenue officer Even Walser, discusses the importance of CROs and how they have become the new leaders of exceptional CX. Read More...
View articleFor this guide to influencer marketing platforms Luke Richards chats to Kristy Sammis of the Influencer Marketing Association and CLEVER. Read More...
View articleSignity Solutions' Amit Dua highlights how Robotics Process Automation (RPA) can be leveraged to drive innovation at an enterprise level. Read More...
View articleJon Buss, UK MD at Yext, discusses how important the moment of intent is within the media/marketing mix and how managing your online presence is absol...
View articleRRD Marketing Solutions' GM, Todd Thompson, discusses how optichannel is marketing’s return to rationality — something that has evolved from omnichann...
View articleROI Revolution's Timothy Seward highlights the tech and trends that will reshape the world of digital marketing over the next decade, and common mista...
View articleAs more and more smart devices enter consumers home, how will that impact their experience with brands and what opportunities does that bring? Tapad's...
View articleNow is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance. Here’s why. Read More...
View articleBrands struggling with social media community growth, ROI on social media, and building a brand online, social media community engagement tends to be ...
View resourceWe spoke with Citi’s Managing Director, Gonca Latif-Schmitt, to learn more about Citi Commercial Cards is using AI chatbot technology within the large...
View articleIMVU's Lomit Patel shows how to use AI and automation to provide an operational layer atop customer acquisition solutions to deliver amazing results f...
View articleExponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...
View articleWe take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...
View articleThere's space for more innovative, creative, and user-centric online stores. WordPress’ features and compatibility with a host of tools can help beat ...
View articleGet ready for the year ahead with our guide to the latest styles based on billions of image, video and downloads. Bright colors, cartoon faces, and o...
View resourceThis month’s martech company spotlight profiles MPM platform Allocadia, a technology that provides real-time insights into marketing investment perfor...
View articleHere are 13 people who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space...
View articleEmerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...
View articleAd verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are g...
View articleMegan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed. Read More...
View articleBrian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. Read More...
View articleMoti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read More...
View articleWe spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read More...
View articleA new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...
View articleKBMax's Kevin Jackson shares how CPQ tools allow sales teams to focus more on high-yield activities because their administrative tasks like configurat...
View articleCustomer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one? Rea...
View articleNatterbox’s CEO, Neil Hammerton explores AI’s growing role in the future of communication, particularly how companies can strike the right balance bet...
View articleHow can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...
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