Now that advertisers have their own ad management systems, publishers need to prepare for the extra work that will result from tracking performance on...
View articleBlueStreak.com introduces cookie-free ad targeting to complement itsrich media advertising products. Read More...
View articleAn organization arises to address the tough issues facing theburgeoning business of streaming media advertising. Read More...
View articleThere are places out there that will list you if you're willing to pay. Not only that, some traffic agencies are using third-party, pay-per-click traf...
View articlePR used to be the clown prince of business. Now it's a technically efficient profession, marching suit to suit with advertising, research, media and t...
View articleIn the start-up madhouse that is Silicon Valley, some 3,000 or more newly formed companies all want the same thing-to have the best public relations a...
View articleWhile wireless ad standards organizations deliberate and Internet adcompanies build wireless strategies and technologies, a handful of contentcompanie...
View articleA lot has been said about how the Internet is turning many industries on their heads and putting consumers in control of relationships. But this hasn'...
View articleWhat does it say when you've been selected to serve advertising at a sitevisited by advertisers, marketers, and media companies? Read More...
View articleDid anyone ever witness the death of a dot-com? As you can imagine, it isn't pretty. So what can go wrong? Rob shares this story and gives us lessons ...
View articleE-mail marketer ClickAction and MediaPlex Inc. on Thursday forged an alliance to combine theirtechnologies, and deliver targeted opt-in e-mail ads tha...
View articleIn a move to increase customer loyalty and extend its brand reach, Ask Jeeves Inc. on Thursday announced aseries of children's books, whose content is...
View articleIn an effort to get its content in front of more eyeballs, productinformation and advice site Productopia.com struck a deal with Yahoo! on Thursday,wh...
View articleNeither public nor much about relations, public relations was always a misleading term to describe what actually takes place in PR agencies and corpor...
View articleEvery week we're deluged with Internet-related press releases in the U.S. Last week this "news" included crucial information that one company was "ple...
View articleAfter generating leads through the web and email, how do you go about closing the sale? Many times it comes down to making a presentation to an indivi...
View articleConvenience. That's what the Internet is all about, especially email. We can get stock quotes, time-sensitive e-newsletters, updates, business alerts ...
View articleSometimes it isn't the banner ads that make the difference. Read More...
View articleEngage, CMGI's flagship advertising property, movedinto Canada on Friday, acquiring the Virtual Billboard Networkadvertising network for approximately...
View articleOn-the-fly content personalization and user behavior profiling have enjoyed a fair share of Internet hype, but how can agencies use these techniques t...
View articleCollaboration between media and creative is vital to the success of any online campaign. Regardless of whether you work at an agency or directly for a...
View articleHere's the latest scoop from MediaMetrix AdRelevance division: banner ads areeffective in driving traffic to companies' Web sites. Read More...
View articleHit the books and learn a lesson from this university! It's an email marketing attack that repeatedly attracts alumni to its website while saving buck...
View articleToss the 2,331 business cards you just accumulated at your last cocktail party. Cursory acquaitances could soon change, especially if everyone had the...
View articleUsers have complained about relevancy for years to no avail. If anything, major search engines have concentrated on lucrative e-commerce portal deals ...
View articleEyestorm, an online retailer oflimited edition prints and other art, on Wednesday kicked off a $5.9million campaign that shows work by well-known arti...
View articleCyber Dialogue predicts that by 2005, 88.5 million adults will use the Internet to find health information, shop for health products, and communicate ...
View articleInteractive TV company ACTV, and its Digital ADCO subsidiary, have joined forces with OpenTV and Motorola Broadband toglobally deploy its targeted int...
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