Have you ever had a pet project or name or theme that you really, really liked and, for whatever reason, nobody else quite got it? It happened to us h...
View articleThe promise of a wireless web is still a long ways off. We all know it's coming, but no one knows exactly when and what form it will take. Far from fu...
View articleAgencies are dinosaurs. While they aren't in danger of extinction quite yet, they need, technologically speaking, to evolve rapidly. Future creative m...
View articleIn the latest alliance between an online player and a "clicks and bricks"e-tailer, America Online Inc. and Office Depot onThursday inked a five-year, ...
View articleAs consumers in the offline world, we're addicted to spending money to earn points. In the online world, the most common way to earn points is you gue...
View articleIn an effort to bolster its position against Sony's Playstation andNintendo's N64, Sega Thursday unveiledplans to spend $135 million this year to mark...
View articleThere are hundreds of legitimate search indexes in cyberspace, but does it pay to submit to all? You get better results and more targeted traffic when...
View articleACTV Inc.'s SpotOn interactive televisionad system took two steps forward Tuesday, as ad agency GSD&M and Nielsen Media Research signed on asstrategic...
View articleViral marketing is widely touted as the new way to increase market penetration and build brand awareness in the Internet space. Hotmail is a classic e...
View articleWelcome to a new column with an ongoing focus on the enormous marketing challenges that face start-ups as they set out to build and extend a brand, dr...
View articleOneMediaPlace -- formerlyAdauction.com -- this week secured $67 million in private investmentfinancing led by CMGI @Ventures. Read More...
View articleE-mail marketing is big business, according to research by Jupiter Communications, and its growth will come at the expense of direct marketing. Commer...
View articleAs part of its effort to win US Hispanic users, StarMedia Networks, a network ofSpanish- and Portuguese-language Web sites, on Tuesday committed toexc...
View articleBack in the good old days, media planners used to chortle when they got publisher rate cards, because everyone knew you didn't really have to pay thos...
View articleAccepted wisdom says that the web is a different medium from TV. While earlier assumptions that video content would replace text have not become real,...
View articleE-commerce has overtaken communication as the driving force behind Web developments in Britain, according to Fletcher Research, and many big businesse...
View articleLast week Janet and Nancy issued a challenge to the Internet advertising industry to clean up the use of our language, clarify definitions, and get so...
View articleIn a bid to remain the top player in the domain name registration business, Network Solutions Inc. onMonday inked a multi-year, multi-million dollar m...
View articleIn an ideal world, effective customer relationship management (CRM) would be based largely on your ability to enhance yourcustomer communications to t...
View articleRichard would like to tell you that setting up a merchant account and real-time credit card processing is quick and painless. But he'd be a big fat li...
View articleIs content still the driving force on the Internet? Depends which business magazine you read. One reports a growing trend toward syndication. Another ...
View articleExpect edgy ads from financial news and information company TheStreet.com, which late Thursday selected DeVito/Verdi asagency of record for its June r...
View articleInternet advertising and marketing firm L90 on Thursday opened the doors on a newdivision -- L90Latino -- that aims to reel in advertisers and publish...
View articleThanks to the Nasdaq crash, we can all look forward to more reasonable pricing for portal advertising. Most media planners try to find deals for their...
View articleI know you're enjoying the battle between Time Warner and Disney over thecarriage of ABC channels on some big cable systems. Even if the action has su...
View articleVerio Inc., a web hosting company, Thursday announced it will provide the infrastructure to support 5th Avenue Channel Corp.'s NeTVideoNetworks, a TV ...
View articleThe most important piece of the search engine puzzle is to submit search engine friendly web pages, but most web pages are NOT so optimized. That's be...
View articleA pair of surveys of industry executives take a look at how the Internet, in particular e-commerce, will change the way business is done as more corpo...
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