Despite some rumors to the contrary, capital didn't dry up with the fall of the Nasdaq, and the waning of the fast buck doesn't mean no one's doing bu...
View articleWhen Lumeria Inc. was founded in early 1998, the Berkeley-based company undoubtedly had many advertising executives seeing red. Read More...
View articleIf you're interested in building a loyalty program, there are basically three ways to go. You can use established loyalty programs like S&H Green Stam...
View articleTelecom player TALK.com has apparentlydecided its marketing relationship with America Online Inc. is bringing in enough newcustomers, because on Tuesd...
View articleSwiss-based Young &Rubicam Business Communications Tuesday launched Eurostatus 2000, an ongoing,online business survey that examines cultural diversit...
View articleAs the Internet is now designed, identity is generally optional. But it doesn't have to stay that way in future versions of the protocol, and the Inte...
View articleThe US market for packaged e-commerce software will reach $14.5 billion in 2003, but user demand will force dramatic changes in how applications are b...
View articleThe online subsidiary of electronics retailer Best Buy Co. Inc., BestBuy.com, on Monday hired DDB Worldwide as its advertising agency andAvenue A as m...
View articleCouldn't attend ClickZ's Delivering on Email conference last week in Boston? Well, Kim's here to touch on some of the highlights. The overarching them...
View articleIn an effort to win customers in smaller metropolitan areas and in ruralcommunities, ISP OneMain.com on Mondaylaunched an advertising campaign portray...
View articleConsumers spent an estimated $7 billion online in the first quarter of 2000, the same amount they spent in the fourth quarter of 1999, according to th...
View articleAmid an uncertain stock market environment, advertising technology andmedia buying firm Mediaplex Inc. onThursday postponed plans for a follow-on stoc...
View articleHere's a common gripe: People ready to launch affiliate marketing programs can't find the right person to run the show. They may be on to something. Y...
View articleLike a plague out of the Old Testament, a couple weeks ago the portfolios of many day traders and momentum investors suddenly turned to pillars of Che...
View articleEl Sitio Inc., a Hispanic-oriented network that operates the El Sitio and OSite Web properties, this week tapped J.Walter Thompson to handling brandin...
View articleTenagra skipped the award for Online Public Relations Success in 1999. The judges couldn't come up with an exceptionally innovative PR success story. ...
View articleIn a deal that will add content for baby boomers to America Online's properties, the company onThursday expanded its alliance with content firm Third ...
View articleIn a bid to reach the college crowd and other young fans of alternativerock, Napster Inc. -- the maker of thepopular, but controversial, file-sharing ...
View articleThe most complex step in positioning is the use of doorway ads. A doorway ad is a web page in basic HTML that is clear, informative, focused and conci...
View articleAskJeeves.com's trademark butler isstepping into the workplace, as the company kicks off a marketing effortaimed at highlighting its business-to-busin...
View articleJanet and Nancy address the fine art of "selling" to creatives and agency executives. The cardinal rule for these folks is that you never try to sell ...
View articleIn the early days of Internet business, signing up new customers, or getting them to make their first purchase, was the be all and end all of e-busine...
View articleOnline consumers are not averse to revealing personal information, rather they are primarily concerned with how companies use the information collecte...
View articleMany consumers routinely surf the Web to shop for the best credit offers, but when it comes time to apply for a loan, less than half of Web credit sho...
View articleOneMediaPlace, the newlyre-named incarnation of AdAuction.com, on Monday allied itself with CMGI's advertising companies, securing a $25million invest...
View articleRichard identified nine essential systems a small business web site needs to have in place to do e-commerce like the big guys. Now he's going to build...
View articleThe UK, Germany and France saw 9 million new Internet users go online in 1999, according to NOP Research Group. The UK leads the way in online shoppin...
View articleWhen the market takes a downturn and there's talk of tightening belts, one of the first places set for squeezing is the communications department. The...
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