Permission email marketing is one of the most cost-effective tools marketers have ever known. When deployed improperly, however, mass-e-mailing campai...
View articleIn order to provide a coherent view of the web, Yahoo!, Google, Inktomi, and all other web search engines have to enter your site and "steal" your pro...
View articleWhat we do and what we say we do are two different things. That's one of the premises behind behavioral targeting. Web-based marketing companies are a...
View articleIn today's fast-paced start-up environment, marketing has been put in the spotlight. Start-ups have poured money into advertising and marketing progra...
View articleBroadband portal Excite@Home and MTVithis week cozied up to one another, announcing plans to develop aco-branded broadband music site, which MTVi has ...
View articleIn an effort to beef up its online talent listings, advertising andmarketing portal BrandEra.com Inc.this week bought the Black BookMarketing Group, a...
View articleAutomotive consumers are using the Internet more often, and they are using to shop for cars more often, according to The Polk Company. But test drives...
View articleUS online leisure and unmanaged business travel expenditures are expected to soar to $28 billion in 2005, but annual growth will slow, according to Ju...
View articleThe news that AOL bought Time/Warner caught a lot of people off-guard. After all, Time/Warner is big, TENS of millions of customers, a major studio, m...
View articleThe number of people who filed their taxes electronically has increased dramatically, almost 30 percent in the past year, and more people are using th...
View articleBefore the web was spun, campaign management was a seat-of-the-pants affair. Reports came from the traffic department, and analysis took time. Then th...
View articleIn an effort to extend the reach of its domain name registration services,register.com Friday inked a pact with Ask Jeeves, which lets users ofthe sea...
View articleRichard is here to tell you that this line you've been hearing that "...the Internet levels the playing field, allowing small businesses to compete wi...
View articleFirst it was apples and oranges, now it's bananas; search engine Ask Jeeves on Thursday struck a deal with DOLE Fresh Fruit Co. to stick its logo and ...
View articleStart-up MediaInternet.comlaunched on Thursday, joining the ranks of those hoping to capitalize onthe online media buying business. Read More...
View articleMichael has a confession to make: Ninety-five percent of the printed media kits he receives go right on top of the pile, collecting dust. So where doe...
View articleEver been to a web site that personalizes its offerings for users? Typically, such a site offers to target relevant information to users who tell the ...
View articleSearch engines are the primary way most people find web sites, but web site designers forget to think of this when they create their sites. Often, sit...
View articleCMGI's AltaVista portal and retailer Musicland StoresCorp. Thursday struck a co-marketing deal that leveragesAltaVista's online brand equity and Music...
View articleOnline grocery and prepared food delivery firm Pink Dot this week picked BBDO West as advertising agency of recordfor an estimated $10 million account...
View articleDana had a column rejected last weekend. The editor said it was "Marketing 101, maybe the first six weeks." That may be true, but the fact remains tha...
View articleMany marketers submit their sites to the search engines carefully, only to find they didn't get listed in this search engine or that one. There's a lo...
View articleInternet marketing firm BeyondInteractive this week opened the doors on its first two internationaloffices, in China and Mexico, as part of an expansi...
View articleWith all of the ads for equity deals giving agencies a taste for theventure capital business, it's no surprise that Mezzina/Brown on Tuesdayjumped in ...
View articleThis is the final edition of Ad Metrics. Jeff Moore, its writer, recently left the Internet advertising field when he accepted a new position with Cur...
View articleSome of the biggest names in market research are predicting that most of the dot-com retailers that rule the PC screen, the airwaves, and the billboar...
View articleIf you missed last week's Internet World in Los Angeles (like I did), shame on you. And if you think Penton Media Inc. was hosed when it bought the sh...
View articleSales reps, particularly those new to the industry, spend most of their time selling to media planners and buyers. The average interactive media buyer...
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