Parents are looking to the Internet as a tool to become more involved in their children's education, according to a study by Learning Pays.com and Yan...
View articleNo one can escape the carpet-bombing of dot-com broadcast advertising. Start-up companies are investing heavily in print, TV and radio because they th...
View articleNo matter how far you feel behind the e-business curve, a strategic business plan is critical for successfully guiding your business's online efforts....
View articlePromotions.com and Entertainment Weekly on Friday joinedforces to get the word out about the magazine's "Ticket to the Stars"Internet promotion. Read ...
View articleFT.com, the Web presence of venerableBritish newspaper the Financial Times , on Friday kicked off a $35 millionnational campaign aimed at extending it...
View articleBill just got back from Sydney, where he spoke at Adforum 2000, Australia's yearly Internet conference. Rich media is becoming a movement Down Under, ...
View articleI-Traffic, the interactive marketing division of Agency.com, on Thursday said it had landed $5 million in new accounts in the last three months. Read ...
View articleReal-world brands versus online-only brands: Which do you think consumers generally have more trust in? One of the problems the Internet world faces t...
View articleThe US continues to lead the world in Internet users, according to studies by Angus Reid Group and The Strategis Group. But if the Web is truly to bec...
View articleIn another example of traditional media companies using their prodigiousadvertising inventory to get traction in the Internet business, NBC on Wednesd...
View articleMuch has been made of the relationship between the Internet and television viewers, but what about fans of the big screen? According to Cyber Dialogue...
View articleSetting up an Internet web site used to be like setting up a hot dog stand in the desert: The problem was to find customers. The business environment ...
View articleMainstream entertainment with content specifically designed for the Internet will proliferate substantially in the next year, according to Gemini Cons...
View articleCentral Media Incorporated (CMI), a business-to-business firm serving thebroadcast, advertising and production industries, on Tuesday tapped DDB Seatt...
View articleFor the last few years most online advertising has been either branding or direct response with one thing remaining constant: testing. Because of surp...
View articleAdforum.com, a portal for theadvertising industry, this week launched AdFolio, an online library of 3,800creative executions. Read More...
View articleOne of the biggest curiosities of our time is the (so far successful) resistance of higher education to the demands of the Internet. The gross ineffic...
View articleAn advertisement for Epinions.com, inwhich a woman demonstrates using a breast pump, has been banned from tentelevisionstations and cable networks, ei...
View articleInternet-only bank player NetBank onMonday inked a wide-ranging portal deal with America Online, which places NetBank'sproducts and services across fi...
View articleIf your site is generating traffic, it's generating inbound emails. Inbound from your customers and prospects. And if you have a 1-800 number, you're ...
View articleAs business-to-business transactions continue to outpace business-to-consumer transactions in e-commerce, it should come as no surprise that online ad...
View articleFirst MSN showed people trapped in a house and living solely through its Web site, and now drugstore.com is launching a $30 million national campaign ...
View articleA study commissioned by the ASP Industry Consortium and conducted by Ovum took a look at two of the Internet's hottest markets: Europe and ASPs. You'l...
View articleEntryPoint, the downloadabletoolbar company that resulted from the idealab!-brokered marriage of eWallet andPointCast, on Monday kicked off the first ...
View articleDomain name registrar register.comon Monday launched a multi-million dollar print campaign aimed at sellingts business-to-business services. Read More...
View articleMost mergers make no sense. Investment bankers and arbitrageurs see mergers as a way to get fees or quick profits. The urge to merge can cause managem...
View articleConsumers are interested in minimizing clutter and maximizing incentive, whereas advertisers want to show their ads to as many people in their target ...
View articleAl Gore is taking on "Big Internet," the Internet business community that over the last four years has spawned more billionaires than most decades hav...
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