Companies spend a lot of time, energy and money trying to get inside their customers' heads. It starts with a simple question, evolves into a complex ...
View articleCommerceKey.com, an e-business andtechnology company, tapped Grindstone Advertising as its creative agency ofrecord and Earthquake Media asits media a...
View articleInteractive sales reps deal exclusively with the interactive media planners and buyers who allocate the interactive budget. These folks never think ab...
View articleMike tells you what happens when he sits with new clients to begin establishing goals and developing strategies to help them move their business onto ...
View articleWith the explosive growth of mailing lists and the latest reports showing that we now send 300 million electronic messages a day, email has proven to ...
View articleThe giant Web services firm created from the merger of Whittman-Hart and USWEB/CKS Friday chose VSA Partners and McKinney & Silver as its agenciesof r...
View articleRemember your first miniature bag of M&M's? You know, the baby bags that held only 30? Bet you liked them. Most of us harbor a fascination for miniatu...
View articleA study released several months before the recent security disasters shows some 46 percent of online shoppers have halted an online purchase out of se...
View articleAdvertising rep firm WinstarInteractive on Monday said it had created an "Internet-Everywhere"group, which will focus on selling ad opportunities on n...
View articleEnormous interest in home connectivity from nearly every technology industry will cause the worldwide home networking equipment and residential gatewa...
View articleThere are still an enormous number of great opportunities available on the Net. You might not believe it, but its true. Whats more, a sponsorship-base...
View articlePersonal finance site The Motley Fool onMonday kicked-off a high-volume seven-week campaign to boost its United Kingdom site, during which itwill spen...
View articleFive years ago, who knew that email would become such a marketing powerhouse? Even two years ago, very few of us were marketing through this channel. ...
View articleAs e-commerce matures, more and more companies are deciding to build web sites to serve markets outside North America. What they are learning is that ...
View articleFusionOne, which makes technology tosynchronize data between devices, on Monday chose Black Rocket and SF Interactive to develop a $30million national...
View articleTupperware.com, the online arm offood storage, preparation, and serving product retailer TupperwareCorp., on Monday tapped Lot21 tobe its interactive ...
View articleVivienne Bechtold, Proctor & Gamble director of i-Knowledge, on Mondaytakes the helm of FAST (Future ofAdvertising Stakeholders), an interactive a...
View articleA recent ezine headline, "Nerve Creates Internal PR Firm," brought crashing home the impact of the dot-com revolution on the public relations business...
View articleCandidates for U.S. President have taken their campaigns to the Internet like never before. From online fundraising to schmoozing with the digerati (a...
View articleUsed car retailer OneGoodCar.com onFriday picked DDB Seattle to handle its$12 to $15 million advertising account, which will involve regionalroll-outs...
View articleDid you know Joel wears two hats? He can talk from the merchant's perspective as well as the affiliate's because he's been there. Today he tells affil...
View articleDot-com hopefuls vie for media, investor and potential partner attention wherever they go. On average, newdot-coms spend $25 million per year on marke...
View articleConsumer researcher CyberDialogue, which filed for its initial public offering last week, onThursday acquired Applied Management Marketing (AIM), the ...
View articleEmail is red-hot right now. It ranks number one, alongside affiliate networks, for effectiveness. The key to dramatically improving performance and RO...
View articleFlycast Communications and Adsmart, soon to both be part of Engage Technologies under CMGI's consolidation strategy, on Wednesdaysaid they planned to ...
View articleIn 1995, Home.Netscape.com was the most popular web page because most people didn't change their browser default settings and started each session the...
View articleLower production costs, faster development times, and more flexible ad delivery systems for online advertisements are causing a proliferation in the n...
View articleAmerica Online would gain direct access to 26.8 million Time Warner Cable channel viewers who are already online but not current AOL subscribers, afte...
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