A report by Forrester Research describes a B2B e-commerce sector with eMarketplaces, eBusiness Networks, and a market worth $2.7 trillion. Read More...
View articleCommunications site eFax.com on Monday joined DoubleClick's new mass-reach,discount-oriented advertising network, the Sonar Network, and announced pla...
View articleDespite the fact that Al Gore invented the Internet, and thatwould-be politicians are accustomed to spending gobs of money on TV andradio advertising ...
View articleAn important issue for businesses developing their online strategies is whether they should focus their marketing dollars in partnerships with the big...
View articleThe National Basketball Association and USA Networks on Friday struck amulti-year multi-media deal aimed at driving traffic and commerce at NBA.com. R...
View articleWith e-commerce growing exponentially and e-tailing sites mushrooming around the globe, the consumer is faced with an infinitely swelling array of cho...
View articleAt a time of unprecedented business "velocity" and tumult, it is more important than ever that CEOs have access to good, balanced advice and informati...
View articleThere is another reason why AOL needs Time Warner, besides its cable systems: Time's content may be the only asset that can save AOL from the assault ...
View articleWomen.com, the online network of sites aimed at women, is aiming to boost its brand, with Thursday's hiring of Annie Ellicott, who handled the Dockers...
View articlePrivacy advocates are turning up the heat on ad industry leader, DoubleClick, urging concernedInternet users to barrage members of the company's netwo...
View articleOnline advertising remains a numbers game founded on the premise that the more Internet users you lure to your site, the higher your chances of shifti...
View articleWith all due respect to baseball and online trading, TVs and PCs are forever linked as two of America's favorite pastimes, and it's a relationship tha...
View articleInternet advertising makes up only about one percent of the total U.S. advertising market. The good news is that high- speed access will cause online ...
View articleThose dot-coms that anted up the $2.2 million plus per Super Bowl spot arereaping increased traffic in the aftermath of the highly-rated game. Read Mo...
View articleHot leads, qualified prospects, warm bodies ready to buy. Every salesperson wants those leads. Few of us like to spend our selling time talking to tir...
View articleSay you've sent out a large email promotion and are reading your preliminary results. You got a ten-percent click- through response. Is that cause for...
View articleSurveys are everywhere on the web. Fact is, however, many surveys on the web are lousy. From the respondent's point of view, they can be annoying, cum...
View articleOne of the popular topics of traditional media these days is the onslaught of dot-com ads during the Super Bowl. As the story goes, it is the big chan...
View articleYou want to look at the numbers before signing over your estate to the cult of one-to-one personalization. Only a handful of case studies on the topic...
View articleAd network Real Mediaon Thursdaymade a strategic investment in MediaFusion, an Australian ad rep firm,expanding its presence in the Asia-Pacific regio...
View articleHere we are, safely landed in the new millennium, but have we retired those worn-out 20th-century atoms-and-ink PR tactics? Len doesn't think so. Don'...
View articleA survey of financial Web site users has found Canadian investors are changing their financial habits as a result of access to online investment infor...
View articleOnline closeout retailer redtagoutlet.com on Wednesday strucka deal with ValueVision to co-produce programming forthe channel, which is soon to be re-...
View articleAdvertising firm 24/7 Media onWednesday said it's selling around 150,000 shares of its holdings in chinadotcom Corp., realizing a $11 million gain, am...
View articleSean had a hard time fighting his way to the office through a 12-inch "dusting" o' the white stuff, so he spewed out another top-ten list covering his...
View articleWhen David heard Levi Strauss was abandoning the Internet as a distribution outlet, he thought it was a mistake. Sales were above predictions, yet Lev...
View articleBaby boomer-focused site MyPrimeTime.com on Tuesday said ithad chosen Age Wave IMPACT, anagency specializing in marketing to older Americans, as its a...
View articleA study by Cyber Dialogue on the return on investment from Internet pharmaceutical ads found online ads are more effective and give more bang for the ...
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