The direct marketing experts at the "Billion Dollar Internet Strategy Setting Super Summit" knocked Dana on his tokhes last week. Martin Chenard of Ad...
View articleJim received email after email in response to last week's piece, "Attention Sales Staff! Please Read This Before You Call." In fact, he got more respo...
View articleIn examining your sales process, if you find that your Internet ad sales team closes essentially every account they go after, be worried. It means the...
View articleDana spent the weekend at an airport hotelin Los Angeles, trying to help 300 business people get their arms around this thing called the Internet. Att...
View articleChristian portal iBelieve.com onMonday launched a $10 million nationwide advertising campaign, with buys onboth Christian-oriented and mass media. Rea...
View articleSales of personal digital devices, PDAs, MP3 players, and smartphones, passed $7 billion in 1999, according to Strategy Analytics, while PC Data found...
View articleOnMoney.com Monday said it is kicking off a $30 million broadcast, print and radioadvertising campaign with a commercial during Super Bowl XXXIV. Read...
View articleInternet ads targeted at getting consumers to request a particular drugwhen at the doctor's office have been stunningly effective compared toother med...
View articleAmerica Online's merger with Time Warner allows each company to get a piece of the Internet future they couldn't get alone. Time Warner brings to the ...
View articleEngage Technologies, CMGI's flagship advertising company, onThursday acquired ad networks Flycast Communications and AdSmart, which are both alsomajor...
View articleFive years ago, when the web was new, the idea of having a credit card number stolen online seemed ludicrous. The real danger, we quickly learned, lur...
View articleTom's not a tremendous fan of media plans that are put together solely on the basis of what syndicated research companies say about sites' demographic...
View articleFinally Nike has done what many observers expected the company to do last year. Nike Retail Services, Inc. introduced Nike iD, an interactive site tha...
View articleWhat happens when worlds collide? Explosions that impact us all. And what's going to be the impact of the collision of the analog and digital worlds? ...
View articleIntranets.com, an idealab!-incubated company that providesfree collaboration sites for businesses, on Tuesdaykicked off a $10 million national adverti...
View articleWhat's FUD, you ask? It's an acronym that describes the strategy some Internet businesses use to build up buzz and cow the competition: Fear, Uncertai...
View articleIn the last year, free access providers like NetZero, AltaVista and Free-PC have gotten a lot of ink. Jeff argued in his last column that Internet use...
View articleCost-per-click player TeknoSurf.com Tuesday changed its name to Advertising.com and hired former DoubleClick VP of businessdevelopment, Jeffrey Dickey...
View articleIn the offline world, most seasoned direct marketers are also database marketers. They segment the customer file... mail it... analyze the results. Th...
View articleYou're budgeting and planning for an investment in Internet marketing. Naturally, you want to understand what your competitors are spending, and what ...
View articleLoyalty marketer FreeRide.com Monday launched the test phase of what will eventually bea national advertising campaign, encompassing radio, newspaper,...
View articleLast week, Janet wrote about putting together a sales leads pipeline. "Preaching to the choir!" one frustrated reader responded. "How do I get stubbor...
View articleNike, long known for cutting-edge advertising created with Wieden & Kennedy, this weekend starts a televisioncampaign designed to drive viewers to its...
View articleIt's a hard thing for a proud small-biz web site owner to do, but Nick wants you to get a total stranger to come and look at your site. Find a friend ...
View articleFreeRide.com and Vianet are teaming to provide video e-mail programsenabling opportunities for increased personalization, targeted messaging andhigher...
View articleBBDO Interactive this week purchased a 49percent stake in Israeli Internet and multimedia firm Goldfish and plans to add the companyto its network on ...
View articleBarry gives you a basic plan for building your own business community. Doing so may not be the right option for everyone, but it offers some interesti...
View articleMost planners are frustrated when campaign click rates are low. What's even more frustrating is clients complaining about it when high CTRs are not a ...
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