Marketers are so focused on "getting the word out" that sometimes communications leave little room for that all-important dialogue with customers. Loo...
View articleArtnet.com, an online marketplacefororiginal works of art, has selected MadDogs & Englishmen as the agency of record for its $3 million to $5 millionm...
View articleIf you want to learn something about public relations and marketing, pay attention to presidential campaigns. This season, the Internet is playing a p...
View articleStaples.com is kicking off awide-ranging marketing campaign targeted at small businesses, introducing anew tagline -- "Hey, You Don't Have to Run Out....
View articleWe've all been impulse buyers. How often do you go to the supermarket for milk and bread and come out with a cartload of groceries? The overflowing sh...
View articleFinally, ad agency managers have woken up to the realization "We've gotta be doing interactive!" This should be great news. Except that for many of th...
View articleThe expected $8.3 billion e-commerce market in Latin America is not without many barriers to success, according to research by Jupiter Communications....
View articleThanks to a push from free ISPs and low-cost access providers, the number of US households with Internet access will nearly double to 90 million by th...
View articleBack in 1994, GeoCities came on the scene as a viable ad vehicle with a compelling model for advertisers. An idea whose time had almost come. The comm...
View articleHealthcare is a huge and rapidly growing application for the Internet. A recent Jupiter Communications study claims that online health advertising wil...
View articleDoes the First Amendment grant you the freedom you think it does? As reported in Feed Magazine, speech is only free from government interference and s...
View articleAd services firm 24/7 Media onTuesday acquired AwardTrack, a company that creates andmanages online loyalty programs, in an all-stock deal valued at $...
View articleTimes Company Digital, the Internet arm of the New York Times Co., on Monday tapped Ogilvy & Mather as its agency of recordfor a $40 million account. ...
View articleWhen negotiating a sponsorship with a major online media property, how do you know if you're getting your money's worth? Jeffrey suggests a success me...
View articleA study by the Bristol Group found that encouragingcustomers to go online can lead to a decline in customer loyalty, referralsto friends and, over the...
View articleKozmo.com, the pioneering online delivery service, Monday inked a joint marketing pactwith Starbucks Coffee Co. under which the Internet start-up will...
View articleEvery day in Internet-land, you hear about poor customer service. E-marketers are scrambling to improve customer relationships, and CRM solutions are ...
View articleTruck-loads of VC cash have financed the arrival of hundreds of new start-ups online. With all this well-heeled competition, what are the options for ...
View articleDespite some steps in the right direction, e-business has a long way to go on both sides of the Atlantic, according to surveys of executives in the US...
View articleThe name of the new e-media game is barter - the exchange of unsold inventory for exposure through another media vehicle. If you are an Internet site ...
View articleGoing international with your brand can be like starting from scratch. Successful national brands establish their image over time, an image that relat...
View articleFlycast Communications, the ad networkowned by CMGI that's being folded intosister company Engage Technologies, onThursday inked a deal to provide ad ...
View articleInteractive agency Siegel & Gale this week dropped the "&" from itsname, and kicked-off a $6 million advertising campaign to promote itselfand its new...
View articleAs the Internet becomes the public record of our time, more and more of that record is being routinely lost. Most news stories are lost forever after ...
View articleTodd spent 15 years crafting information for a daily newspaper before going digital. He knows what large media companies should be doing, like riding ...
View articleThe four-year-old Internet AdvertisingBureau this week took a big first step -- the hiring of a generalmanager, Larry Kaufman, the former vice preside...
View articleTogglethis, a company that allowsfor the e-mail delivery of animated, interactive content and advertisementsto users' desktops, on Monday released the...
View articleFew businesspeople would deny the importance of prospect screening, but the issue gets divisive when we start looking at where that responsibility res...
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