Are you ready to do business on the Internet? The answer may be "No." And that's OK. Greg and Emily tell you how to progress through three phases in l...
View articleWhat's a banner ad worth? It depends, compared to what a television commercial, billboard ad, store display sign or radio spot is worth. It seems that...
View articleDisney's GO.com onThursday tapped Cliff Freeman &Partners to be the advertising agency for the GO Network, and appointedDoug De Vito to work with the ...
View articleDot-com fever has significantly altered the ad-buying landscape. Investors love to see partnerships, advertising or strategic relationships with the b...
View articleLester Wunderman, direct marketing pioneer and founder of Wunderman Cato Johnson, on Tuesday plungedinto the online world by launching I-behavior, a f...
View articleResearch firm Jupiter Communications onThursday formally launched its new brand identity -- a diamond perforatedby two rows of dots, followed by the J...
View articleSmall businesses represent a huge market for ASPs, but there are still hurdles to clear. According to Cahners In-Stat, ASPs need to partner with well-...
View articlePut the world's two hottest technologies -- the Internet and wireless communications -- together and you get a lot of hype. Everyone is talking about ...
View articleHow do you as a site publisher develop a profitable, sustained, win-win sponsorship program for a client? Like developing an ongoing relationship with...
View articleProduct information and advice site Productopia on Monday launched a $4million print, television, and outdoor campaign, which will appear in SanFranci...
View articleAfter surveying various topics and philosophies within the email channel and getting you up to speed on the possibilities, this column is ready to del...
View articleAdvertising firm 24/7 Media Inc., and chinadotcom Corp., in which 24/7 Media owns a significant equity stake, Monday announced plans to establish Awar...
View articleSales and marketing have long been seen as opposite ends of a spectrum: marketing deals with "mass" and abstractions, and sales is hands-on with custo...
View articleInteractive agency Modem Media.Poppe Tyson, formed in the 1998 mergerbetween Modem Media and Poppe Tyson, on Monday announced it was simplifyingits na...
View articleOnline consumers are not a very forgiving lot, according to a study by The Boston Consulting Group, which found e-tailers better get it right the firs...
View articleTechies.com, a job board thatspecializes in technology jobs, on Monday kicked off its new television,radio and Internet campaign, which features techi...
View articleAdvertising-supported software provider Aureate Media, a CMGI@Venturesportfolio company, on Monday changed its name to Radiate, a move aimed at raisin...
View articleHave you ever faxed an advertising insertion order or received one in anovernight delivery? If so, it's no surprise. Even though Internet advertising ...
View articleCareerMosaic on Fridayunveiled its plans for its first nationwide television campaign, part of ayear-long multi-media effort aimed at driving traffic ...
View articleThe increasing popularity of direct email marketing combined with an escalated war against unsolicited commercial email, or spam, presents greater cha...
View articleIf you're putting together an online advertising campaign, you'd better bebuying keywords on search engines. Read More...
View articleBrand-name industrial giants like Honeywell, United Technologies, and DuPont have announced joint ventures to create business-to-business digital mark...
View articleThese are the best of times and the worst of times. It's a time of wealth and a time of danger. It's a time for trial and a time for error. This is es...
View articleNBC Internet, the interactive spin-offfrom NBC, on Wednesday launched NBCi Direct, an e-list management anddatabase marketing division specializing in...
View articleFeeling like every e-mail you get is trying to sell you something? You ain't seen nothing yet. By 2004, the average household will receive nine pieces...
View articleProdigy Communications Corp.,one of the earliest Internet service providers, this week signed a deal for Phase2Media to be its exclusive adsales repre...
View articleE-mail direct marketer BigfootInteractive rounded up $20 million in its first round of outsidefinancing, from its parent company and outside investors...
View articleWith Y2K a memory and Windows 2000 finally here, PC sales should have a good year, according to International Data Corp. Read More...
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