In a surprise to absolutely no one, Zona Research and Forrester Research both found that companies can save money by using online procurement, and tha...
View articleIn a move to further monetize the traffic on its network ofvertical content sites, About.com on Mondayunveiled "Sprinks," sponsored contextual links, ...
View articleA study by Cheskin Research found that computers and the Internet may help close the economic gap that separates Hispanics from most of the US populat...
View articleWorlds.com, a 3D site that offersreal-time chat, on Thursday made its first big effort to capture thepublic's attention, with an advertising campaign ...
View articleWith the Internet economy in full swing, newly formed technology companies are forced to work at Internet speed in virtually every aspect of business....
View articleEurope and Australia are already well down the track, but the U.S. is still lagging behind. But probably not for long. We're talking about WAP (wirele...
View articleOnly 15 percent of Web users would be unwilling to provide personal information to Web marketers if that information improved their online service exp...
View articleUrsus Telecom Tuesday chose BeyondInteractive to handle all online marketing for theSTREAM.com, a site that sells itscommunications services, with ini...
View articleBusiness.com, the new eCompanies-incubated Internet servicefor businesses, has tapped four firms to help it launch and market itselfon an ongoing basi...
View articleThe number of baby boomers and seniors online grew by 18.4 percent last year, making them the fastest growing Internet population, according to Media ...
View articleHave you ever noticed that, in planning and placing online media, a number of great deals suddenly become available on a number of sites during partic...
View articleJanet and Nancy have spent the past few weeks talking about what keeps marketers up at night. But what about the concerns of those on the agency side?...
View articleIn a move to consolidate its Internet holding, focus more attention on theburgeoning medium, and fuel growth, Cyrk,a 24-year-old traditional promotion...
View articleAffiliate marketing gets a lot of attention these days. Forrester reported that affiliate programs accounted for 13 percent of 1999's online retail sa...
View articleSo you want to build your Internet brand? There's a lot to it. You need the positioning skills of an ad agency, the keen foresight of an information a...
View articleHard to believe, but this month makes two years that Greg and Emily have written for ClickZ. Take a stroll down memory lane to reflect on the topics t...
View articleUnicast, DoubleClick, and Agency.com have joined forces for a British Airways campaign -- thefirst to bring Unicast's Superstitial format to the Unite...
View articleMany organizations are reasonably sophisticated in key aspects of the day-to-day management of their web sites -- things like order taking, customer s...
View articleOnline retailers that succeed in building customer loyalty can be more profitable than online competitors that focus only on transactional metrics suc...
View articleBill does rich media spring cleaning, digging out and dusting off all sorts of rich media bits and pieces. He tells us about Shout Interactive's new t...
View articleSean went to a workshop last week, and his life collided with a big trend line. The way women think and behave is impacting business, causing a market...
View articleInternet growth rates in the US are slowing as the market begins to approach saturation, but other parts of the world are just getting started. But if...
View articleOnline retail sales in Europe will grow 98 percent annually over the next five years, soaring from 2.9 billion euros in 1999 to 175 billion euros in 2...
View articleThe question used to be: At what modem speed will Internet users connect their PC to the Internet? Now the question is: Will Internet users use a PC a...
View articleNokia, AdForce, SF Interactive, and fusionOne on Monday teamed toexperiment with innovative ways of targeting advertising to users offusionOne's tools...
View articleThe majority of global corporations are investing far more on e-business than they were a year ago, but they are not addressing their most pressing e-...
View articleWhat do advertising buyers really care about? While every company has distinct and individual marketing goals, there are a few major categories that m...
View articleThe momentum behind wireless ad serving picked up, as AdForce on Monday unveiled what it'scalling AdForce Anywhere, a technology that allows the servi...
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