IDC says that soon the US will no longer be the world leader in all things Internet, as regions like Western Europe and Asia/Pacific will be taking ov...
View articleNike Inc., one of thetraditional companies that's been the most innovative in marketing online,on Tuesday tapped Critical Massto help it personalize a...
View articleAll the hoopla over Larry Ellison's race with Bill Gates for "world's richest man" obscured an important point: Conventional wisdom regarding how comp...
View articleOver the past few years, many graphic designers have shifted from print media to develop web sites for the online medium. In the process, they have ap...
View articleInternet industry groups have long been pushing for self-regulation of Webcommerce and privacy, but the Federal TradeCommission, after determining tha...
View articleThe wall between customer service and marketing is very, very thin. Especially when you're doing business online. And when you're talking about those ...
View articleWhat's WITH a guy who spends 300 clams on a freakin' BLENDER!?!?! Anxious to replace a blown-out blender, Andy went to the Vita-Mix site, where he was...
View articleThere's a saying in medicine, "First, do no harm." Maybe marketers should subscribe to this same philosophy. In the frenzied pace of securing so-calle...
View articleThe Internet is transforming customer buying behavior, with major consequences for how the new breed of consumer develops familiarity with, and ultima...
View articleLast year design firms had to turn away holiday redesign work because marketers waited too long to seek it. Take a lesson from the last millennium and...
View articleOffline and online agencies must work closely together to pull off integrated advertising campaigns. While some agencies perform both online and offli...
View articleConsumer packaged goods makers have long been hotly sought after by theonline advertising industry, simply because of the major dollars theycommand, a...
View articleTom revisits the idea of tracking non-click conversions after AdKnowledge releases results of its "Online Advertising Report: First Quarter 2000." It ...
View articleInternet governance is being developed through treaties. Yet, while government-to-government agreements are designed to set norms and coordinate the e...
View articleThe wireless advertising industry's dueling standards groups -- the Internet Advertising Bureau's Wireless AdCouncil and the Wireless AdvertisingIndus...
View articleDeciding which language to use to communicate online is usually easy. But as the Internet truly becomes a global network, language decisions are becom...
View articleDoubleClick Inc. on Wednesday revealed the composition of its newly-formedconsumer privacy advisory board, a body the company decided to form afterbei...
View articleCollege admissions counseling site Achieva.com on Wednesday called on DDB Worldwide and DDB Digital to help itcraft a national advertising campaign. R...
View articleIn its second big agreement to beef up its new Auto Channel, America Online Inc. on Wednesday struck afour-year deal with Autoweb.com Inc.,that places...
View articleEach search engine and directory has specific requirements for a "request to be listed." Here's why it's important to verify and confirm submissions, ...
View articleUS small business spending on online transactions and purchases grew more than 1,000 percent, rising from $2 billion in 1998 to $25 billion in 1999, a...
View articleThe blinding whirling pace of a start-up creates so much velocity that a vacuum encircles the company, creating an impenetrable vortex so powerful tha...
View articleThink about the book publishing business, and what image comes first to mind? How about tweedy? Tweed jackets, oriental rugs, leather chairs, wood-pan...
View articleAre portal deals dead? You might think so, to read the descriptions of these popular marketingagreements in trade and financial publications in recent...
View articleNow that you've got a clear sense of the importance of your customer data, it's time to put it to work and lay out a solid strategy for building an ef...
View articleTo continue our online advertising glossary, let's start with things we can all agree on. First, there are banners and buttons. The Internet Advertisi...
View articleDana takes you onto the @d:Tech show floor, a Comdex-like expanse of carpet (covering two ballrooms) filled (mostly) not with booths but with what the...
View articleeTour.com, a company that takes visitorson guided "tours" of the Web, is tapping eMachines Inc. to drive traffic to itssite, in a deal that would put ...
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