It makes sense to facilitate and encourage customer feedback. Nick's not talking about chat or toll-free call centers, he's talking about stuff to mak...
View articleThe Internet prognosticators at Jupiter release a glowing reportabout the future of online advertising. But there are caveats. Read More...
View articleA few readers took issue with Greg and Emily's tepid enthusiasm for search engine optimization in their last article. So they want to further clarify ...
View articleIn politics, having a "controlling legal authority" doesn't guarantee things will go the way you want. You also need leverage. Dana explains the vario...
View articleAndy talks about an issue near and dear to his heart: pricing. You may be in a competitive area where the CPMs are dropping and wacko competitors with...
View articleMost marketing managers are failing to rethink their product strategies to reflect the impact of e-business. Yet those who don't adapt their products ...
View articleMedia people are used to testing one piece of creative against another to determine the creative factors that contribute to response, then changing me...
View articleIt can be dicey to rent someone else's mailing list. But here's a case where SmarterKids.com rents appropriate lists regularly from PostMasterDirect w...
View articleIt's time to quit all the rational talk, the clichid graphics, and the "techie" look on today's web sites. The feminine side is starting to dominate t...
View articleThe biggest gap in Internet adoption rates in the US exists between rich and poor, not between ethnic groups, according to research by Jupiter Communi...
View articleWhen the price of something in high-demand is fixed at an artificially low price, hoarding is the natural result. The difference between the set price...
View articleWord of mouth is largely responsible for the online success of Hotmail, Matt Drudge, and even the early days of Amazon.com, but how can you ensure wor...
View articleThe key to unlocking this new medium lies in understanding advertiser behavior; what they actually believe, not what we in the digital media business ...
View articleWith any campaign, the creative strategy behind the ad is only half the story. Ad placement is the other half, which is often overlooked when dealing ...
View articleDoes your marketing plan need search engine traffic? Yes, if you need to generate quantity and quality, if you want a web site promotional method that...
View articleThe recruiter is reorganizing its overseas operations. Read More
View articleSean's been doing research for a client. He's getting a lot of good info, but he's also had to endure a lot of industry jargon. Yikes! Everywhere you ...
View articleThe bulk of online media inventory is boring! Media plan after media plan, buy after buy, on site after site, the same drab inventory is up for sale. ...
View articleIf you look at the top sites and surfing patterns for countries such as Australia, Ireland and New Zealand, you see an Internet culture quite similar ...
View articleEngage will acquire MediaBridge Technologies Inc. for $268 million in stock. Read More...
View articleMonster.com will acquire e-recruiting Application Service Provider Simpatix Inc. Read More...
View articleTraffic analysis metrics used to be pretty simple. We looked at things like how many times a page was viewed, or how many unique hosts (individual com...
View articleE-mail marketing isn't the only direct response Internet playgetting attention from investors. Read More...
View articleClients always ask "How do I make sure I get to the top of a results list on the search engines?" Over the last few years, marketing mavens and IT pro...
View articleNet Nanny picks a partner in its plan to create a family destination. Read More...
View articleE-mail publishing firm InfoBeat makes a purchase aimed at creatingmore valuable offerings for marketers. Read More...
View articleBuyers are not as loyal as they used to be in the past. Where loyalty does exist, it's frequently connected to service and support rather than to the ...
View articleFirst came the TV, then video games, then the Internet, which has changed the way we use them all. TV viewers want more interactivity in their program...
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