The consumer direct channel, which includes not only the Intenet, but also catalogs, direct mail, and interactive television, will account for 12 perc...
View articleThe web allows us to track practically everything a user does. But this is a good-news/bad-news situation. The good news is that we can capture a trem...
View articleIt's finally happened: Click-through is dead. As the proverbial doornail. Finished. Over. Well, perhaps this is overstated, but it IS dead as a metric...
View articleYou hear the phrase "Hot Silicon Valley PR agency" and what comes to mind? An agency putting together cutting-edge communications in new media for a h...
View articleA couple weeks back, in an article on early-stage marketing for start-ups, Neil asked ClickZ readers to share low-cost marketing tactics that have wor...
View articleDue to the ever-growing inbox deluge, email recipients of the future are bound to tune out more and more. So we need to experiment, stay on the cuttin...
View articleA media buying firm and a Web development company agree to co-marketone another's services. Read More...
View articleInternet B2B trade in the year 2000 will represent only 3 percent of the total US B2B non-service market, or $336 billion, but by 2005, it will swell ...
View articlePermission is a particularly dangerous label. It gives the impression of a depth of consent and relationship that rarely exists except in the mind of ...
View articleSmall business is a popular online target market for major corporations, especially the financial services firms. The SBA estimates about 25 million s...
View articleFinancial services firm Fleet tries to draw customers to its onlinebanking application. Read More...
View articleTwo B2B players forge an alliance aimed at cross-pollinating theiraudiences. Read More...
View articleIt's no secret that most major web sites and ad networks don't even come close to selling the majority of their ad inventory. Yet, many sites maintain...
View articleThe Pew Research Center says people are losing interest in television news in favor of the Internet. Fewer people follow national news, and they pay a...
View articleOrb Communications and Marketing is set to add wireless capabilitiesto its arsenal, with the help of a cash infusion. Read More...
View articleAndy gets a lot of mail from web site publishers struggling to make their sites more "sticky." Should I use a mascot to give my site personality? Will...
View articleTraditional media buyers use competitive spending analysis. It isn't the most accurate thing in the world because it's impossible for any research com...
View articleWe all know renting someone else's opt-in email list can be a successful email marketing tactic. It works for OurHouse.com, which first built up its d...
View articleConcerns over consumer privacy on the Internet touch the nation'shighest office. Read More...
View articleAs you move into your fourth-, fifth-, and even sixth- generation web-site redos, it's even more crucial that you produce a spectacular web product fo...
View articlePlenty of money will be thrown at online advertising in the coming years, despite a number of hurdles and a slowing growth rate, according to a pair o...
View articleThe goal of driving traffic is at the forefront of every web site's marketing strategy. And we all know a good deal of traffic comes from search engin...
View articleCMGI's flagship advertising company takes charge of its destiny inJapan. Read More...
View articleAn interesting trend has changed consumer marketing. As more information is available to consumers, they become more jaded, cynical, and savvy about m...
View articleAfter placing your insertion orders, did you ever have a rep from some of the sites that didn't make the final plan call and ask why? It's reasonable ...
View articleCMGI and Compaq make a multi-million investment, shoring up their interest in Engage. Read More...
View articleOr How I Returned From My Summer Vacation Read More
View articleEmail marketing is the hottest game in town. And opinions range from "Is it really smart? to "It's nothing really new." Janet and Nancy give it a new ...
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