Many companies are actively pursuing an e-business strategy, but few see it as a critical success factor, either now or in the near future, according ...
View articleShawn would like to publicly thank most of the affiliate managers out there, because their lack of communication with affiliates makes him stand out. ...
View articleIn the field of search engine optimization, cloaking has come under fire regarding whether or not it is a legitimate, ethical, online marketing strate...
View articleDo the mechanics of buying and selling online advertising differ greatly from those of traditional media? The online world's markets may work similarl...
View articleHere's a basic training principle for you: Enhance people's self-esteem. Enhance their self-esteem? Don't they already know they hold the power of lif...
View articleStrong branding is all about creating a story or, if a story already exists, making it spin off the product and the brand. Fascinating stories quite o...
View articleRealTIME Media and e-Dialog struck a partnership deal which will expand bothcompany's Internet marketing offerings. Read More...
View articleOne way to spot good online creative is to see whether it "personalizes" the message. Does it "touch a nerve" with your target audience? Does it push ...
View articleIn partnering with CheetahMail, Mail.com can now offer e-mail listmanagement and hosting services to its clients. Read More...
View articleThe central concern of current web design is saving time. Online readers belong to the time-starved generation, and any design that wastes their time ...
View articleOne of the assumptions in the early days of the web was that it was a level playing field. Low entry costs allowed the little guy to compete against t...
View articleInternet brands such as America Online, Yahoo! and Amazon.com are among thefastest growing brand names in the world, according to the World's MostValu...
View articleThe Hollywood duo who created Thirsty.com hope L90 can drive teensto their youth-oriented site. Read More...
View articleThe best PR programs have one thing in common: They all start with positioning. Positioning is the evolution of a dubious process that used to be call...
View articleLast year, usability testing was a tough sell. Web development is almost always done under ridiculous time constraints, and usability was seen as an a...
View articleTesting multiple variables within a single email campaign can be tricky. One way to do it is with the all-important and extremely valuable "panel test...
View articleOne of the people behind Pets.com's praised sock-puppet TV campaignhas left the e-tailer. Read More...
View articleIf you were a wireless Internet conference groupie, you'd undoubtedly know that there are two things every wireless wannabe is sticking in her next pr...
View articleSelling into online marketplaces Internet auctions, exchanges, and eventually Net markets will be inevitable for more than 2 million businesses worldw...
View articleAdopt a fresh, savvy approach when targeting the younger generationonline. Read More...
View articleWhen Richard wrote about promotional strategies for small business, many of you asked why he didn't talk about search engine marketing firms. Richard ...
View articleDid you know that more than 600 million people are projected to have mobile or cell phones within three years? Most will have WAP (wireless applicatio...
View articleB2BWorks beefs up its network with the addition of a variety of tradepublications. Read More...
View articleAquent talent agency teamed with ad agency Passaic Parc to create a multimedia marketing campaign geared toward some of the most web-savvy people arou...
View articleMost interactive agencies have traffic coordinators to handle the flow of creative and insertion orders. You know, the weary-looking folks who come in...
View articleRich Media Canada was launched in Toronto with a crowd of about 350 people in attendance. Bill gives us a report on the progress of rich media in Cana...
View articleWe've got projections of 10,000 digital marketplaces or trading exchanges by 2003. And it's been said "If your company is not building or planning to ...
View articleMost marketing professionals agree that the key to successful advertising in any medium is the ability to deliver a clear, innovative message to a hig...
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