Jim has a few thoughts about the well-known phenomenon Napster. Everyone and his or her next-door-neighbor's best- friend's veterinarian's hairdresser...
View articleJeffrey's last article focused on qualitative one-on-one testing to guide web development, and he's a strong proponent of this methodology. But many r...
View articleAvenue A's recent strategic alliance bears fruit. Read More...
View articleThe power of profiles is that they enable personalization - the ability of a site to change what a user sees based on previous information about the i...
View articleEarthLink unveils an element of its strategy, in its battle with AOL. Read More...
View articleThe dot-coms are dead men walking. Everybody knows, but can anyone really claim they're surprised? We've all seen the hundreds of companies with busin...
View articleHow does your client know that all that money he or she is blowing out the media chute actually has some sort of positive effect on his or her busines...
View articleInternet content gets no respect. "Stale equals fail" has been the mantra of web publishing. We could all do a better job at regularly updating our we...
View articleThe FTC's recommendations to Congress regarding online profiling areprovoking a mixed reaction. Read More...
View articleDid you ever hear the expression "Knowledge is power"? What does this imply for your use of the customer knowledge you gather to make them into better...
View articleMost marketing professionals still believe that true branding is based on the logo. But branding is much more than developing a familiar consumer imag...
View articleThe classified advertising portal and the business content site joinforces. Read More...
View articleA viral marketing campaign can be used to acquire new customers, but often the underlying goal is simply to learn more about how viral marketing works...
View articleThe computer graphics industry's annual Siggraph convention is the leading showcase of the year's best computer animation (particularly 3D animation)....
View articleIn response to Richard Hoy's take on the viability of search engine marketing, here's a kinder, gentler picture of the industry. Paul explains how rep...
View articleA worldwide study of e-commerce by Taylor Nelson Sofres Interactive found that among Internet users around the globe, 10 percent shop online during a ...
View articleAs a stand-alone measurement, most people would agree that click-through rates do not tell the whole story. Conversions on your ad dollars are what re...
View articleDoubleClick makes personnel shifts at the top. Read More...
View articleWe've been talking about positioning and techniques, successful online programs, and busts. But we haven't come close to the dark side of PR. While it...
View articleRule breaking is good, and mavericks can be rewarded handsomely for taking risks. But more often, the admonition to "think outside the box" is a repla...
View articleAn Internet start-up gave its agency six weeks to launch a site, create a brand, and build a complete integrated marketing communications plan. Broker...
View articleCanadian employees are spending an average of about two hours a week surfing the Web for personal reasons, according to research by Angus Reid Group, ...
View articleOnline banks and online brokers still have plenty to look forward to, according to IDC, even though the market for Internet stocks isn't what it used ...
View articleJanet and Nancy tackle what's meant by the terms "profiling" and "personalization" and what all this means for ad sales the good (higher CPM potential...
View articleHow do you greet a first-time subscriber, buyer, or prospect? If you send an email, what do you include to not only inform, but also keep people inter...
View articlePermission marketing isn't just about "getting" permission. It's not just a box with a check in it or a prospect or customer saying "Yes." These are j...
View articleThe New York Times' Internet unit seeks to raise the profile of itscommunity site. Read More...
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