Top E-Tailers of July2000
Audience

Top E-Tailers of July2000

26y Michael Pastore

Top E-Tailers of July2000

The Top 20 e-tailers of July 2000, according to PC Data Online. Read More...

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I-Media: Hiring at the Management Level
Media

I-Media: Hiring at the Management Level

26y Tom Hespos

I-Media: Hiring at the Management Level

Finding experienced online media planners can be a chore. Six years after the commercial explosion of the web, there's a lot online media management n...

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The Wonders of Just-in-Time Training
Media

The Wonders of Just-in-Time Training

26y Trude Diamond

The Wonders of Just-in-Time Training

People subconsciously resist formal training because it poses the risk of failure. Employees only grudgingly accept training when it's required for ce...

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3Com Launches $100 Million Ad Campaign
Media

3Com Launches $100 Million Ad Campaign

26y Josh Schonwald

3Com Launches $100 Million Ad Campaign

3Com's latest branding campaign will support its new"radically simple" focus. Read More...

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Targeting Is Everything
Email

Targeting Is Everything

26y Heidi Anderson

Targeting Is Everything

Email marketers know that targeting is key. TechTarget put its energy into creating highly targeted email campaigns resulting in excellent click-throu...

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Canadian Net Demographics Shifting Fast
Audience

Canadian Net Demographics Shifting Fast

26y Team ClickZ

Canadian Net Demographics Shifting Fast

While early adopters have dominated the CanadianInternet scene until now, a new influx of mainstream consumers areabout to change the rules of the gam...

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Understanding Web Site Statistics
Marketing

Understanding Web Site Statistics

26y Oliver Thylmann

Understanding Web Site Statistics

Did you know you can get a lot of statistics about your web site visitors? This data can be vital in helping you market your products and services. Ol...

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ASP Market to Reach $25.3 Billion by 2004
Marketing

ASP Market to Reach $25.3 Billion by 2004

26y Michael Pastore

ASP Market to Reach $25.3 Billion by 2004

The worldwide market for the ASP industry is forecast to grow from $1 billion in 1999 to $3.6 billion in 2000, to more than $25.3 billion by 2004, acc...

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The Directory Listing Advantage
Search

The Directory Listing Advantage

26y Paul J. Bruemmer

The Directory Listing Advantage

Internet directories have become very popular search tools. There's an advantage to being listed in a directory versus a search engine because directo...

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E-Commerce Growth Predicted for North America
Audience

E-Commerce Growth Predicted for North America

26y Michael Pastore

E-Commerce Growth Predicted for North America

Despite a lack of venture capital investments and some high-profile failures, the North American Internet retailing segment is on pace to surpass $29....

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US College Students Use Net for Shopping
Audience

US College Students Use Net for Shopping

26y Michael Pastore

US College Students Use Net for Shopping

College students in the US use the Internet for more than pirating music. According to a study by Greenfield Online, they are also active online shopp...

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Spam War Heats up Again
Media

Spam War Heats up Again

26y Dana Blankenhorn

Spam War Heats up Again

The war over spam is heating up again. This time the venue is the courts, and it's the accused spammers who are on the attack. Yesmail and the folks w...

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Keeping Your Affiliates Loyal
Marketing

Keeping Your Affiliates Loyal

26y Shawn Collins

Keeping Your Affiliates Loyal

We love numbers. Big, round, sexy, impossible numbers, like having a roster of affiliates that number in the six digits. Tons of affiliates may look g...

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Developing a Culture of Excellence
Marketing

Developing a Culture of Excellence

26y Andy Bourland

Developing a Culture of Excellence

Andy got email from a frustrated reader: "Like I said, I don't expect to hear back from you, but I'm so frustrated... that I thought I'd feel better b...

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The Joy of Responsible Email Marketing
Email

The Joy of Responsible Email Marketing

26y Heidi Anderson

The Joy of Responsible Email Marketing

What would you do if you had a database of thousands of email addresses, but no explicit permission to contact the people behind the addresses? If you...

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$13 Billion Spent on Web Promotion
Ad Industry Metrics

$13 Billion Spent on Web Promotion

26y Michael Pastore

$13 Billion Spent on Web Promotion

Businesses will spend more than $13 billion to promote their Web businesses in the year 2000, according to a report by ActivMedia Research, that found...

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Saving Webvan
Media

Saving Webvan

26y Dana Blankenhorn

Saving Webvan

While many of the "me-too" e-tailers of the web boom are going under, the truly innovative ideas are also under threat. And we're not talking about Am...

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Give Site Visitors a Learning Experience
Media

Give Site Visitors a Learning Experience

26y Trude Diamond

Give Site Visitors a Learning Experience

If you're wondering why you should care about providing a learning experience for your site visitors, here's why: People increasingly feel that they c...

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UK Consumers Wary of Online Security
Audience

UK Consumers Wary of Online Security

26y Michael Pastore

UK Consumers Wary of Online Security

UK consumers' lack of confidence in the strength of Internet security is hindering the expansion of online shopping, according to research commissione...

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Advertising.Com Receives Major Investment
Media

Advertising.Com Receives Major Investment

26y Josh Schonwald

Advertising.Com Receives Major Investment

A group of big-name investors sinks $57 million into online ad firmAdvertising.com. Read More...

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The Deal with Online Returns
Audience

The Deal with Online Returns

26y Michael Pastore

The Deal with Online Returns

A survey by PricewaterhouseCoopers has found that few shoppers actually return items purchased from online sites, and those that do are not so dissati...

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Brand Crisis Management
Marketing

Brand Crisis Management

26y Martin Lindstrom

Brand Crisis Management

Last week Yahoo! got some negative publicity over its online auction site in France offering Nazi paraphernalia for sale, which is against French law....

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Dot-Com Compensation More than Options
Audience

Dot-Com Compensation More than Options

26y Michael Pastore

Dot-Com Compensation More than Options

Dot-com compensation used to mean lower pay with the promise of a payoff in stock options. But with a shortage of high-tech and business professionals...

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Wireless Web: Beyond the Hype
Marketing

Wireless Web: Beyond the Hype

26y Sean Carton

Wireless Web: Beyond the Hype

If you've read Sean's columns before, you know he's a big booster of the wireless web. A new way of communicating with people any time, anywhere. And ...

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Despite Service Concerns, Free ISP Market to Triple
Audience

Despite Service Concerns, Free ISP Market to Triple

26y Michael Pastore

Despite Service Concerns, Free ISP Market to Tripl...

Most Internet users are better off paying for an ISP than using a free one, according to report by IDC, but the Strategis Group predicts the free ISP ...

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MUYO: The New Beyond the Banner
Marketing

MUYO: The New Beyond the Banner

26y Stefanie Nelson

MUYO: The New Beyond the Banner

Beyond the banner has never been exclusive to rich media and interstitials, and yet we often forget that there are other options. Advertisers simply a...

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Free on the Net
Marketing

Free on the Net

26y Cliff Allen

Free on the Net

Have you ever wondered if web merchants will continue to give away free and discounted products and services forever? The idea of giving something awa...

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What's Wrong With a Test Order?
Email

What's Wrong With a Test Order?

26y Larry Roth

What's Wrong With a Test Order?

There are similarities and differences between direct mail and email marketing. Maybe not so much in methodology, but certainly when it comes to test ...

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