Cash-strapped online retailer Bluefly places great faith in AOL. Read More...
View articleMarketing practices by one of the largest domestic Internetstockbrokers are under scrutiny by the SEC and the National Associationof Securities Dealer...
View articleAffiliate marketers want benchmarking information and ask questions like: Do I have enough affiliates? Am I growing fast enough? Am I driving enough r...
View articleThe untimely death of the explosive dot-com job market has been greatly exaggerated. Quality employees are as important as ever to the success of grow...
View articleThe online postage service scores another big partnership in its bid to become a household name. Read More...
View articleBill had his own personal, rich media epiphany this week. For the first time, he was able to walk into his local Wiz at the local strip mall and purch...
View articleYour company's surface area includes every touchpoint where a customer is able to learn, see, hear, or interact with the company. The goal of all mark...
View articleIt pays to listen to customer complaints. A customer who invests the time to make a suggestion, even a nasty complaint, is giving you leverage for inc...
View articlevTrails' surfing product will be marketed as a group tour serviceonthe site. Read More...
View articleDana missed a start-up on the exhibit floor at Jupiter's Online Advertising Forum. Impower has its TransAct pay-for- performance network coming out of...
View articleAdForce forges a partnership to cement its position in the wireless ad serving industry. Read More...
View articleIn today's search engine environment, one must perform periodic daily, weekly and monthly maintenance to stay listed in the engines. This can become r...
View articleJupiter's report about the future of online advertising is basically a "good news/bad news story." The good news for marketers is that online ad spend...
View articleHere's an alternative to the media currency of impressions and clicks as a unit of exchange: audience and session. It can be difficult for most sites ...
View articleClickAction nets a second high-profile client-partner in as manyweeks. Read More...
View articleThe Internet is transforming the way consumers interact with brands. As the number of web pages on the Internet continue to escalate at astronomical l...
View articleSuddenly, just how much bang you can get for your promotional buck matters. While publicity with its cachet of credibility and enormous reach still qu...
View articleIt's not surprising that people obsessed with their privacy will still give away a ton of private information for a lottery ticket. Their concern has ...
View articleDiscount retailer Target and America Online announced the firstprograms emerging from the pair's recent alliance. Read More...
View articleInternet start-ups have some business practices not typically found in the analog business world - like the concept of "stealth mode." This is the act...
View articleAll of the emphasis on winning and retaining customers has paid off for someone. Revenues in the CRM application market are on the rise, according to ...
View articleEver notice most stories from web site content providers are written by the prolific talents of some guy named "Reuters" and his cohort, "AP"? As the ...
View articleThere are an infinite number of B2B models that can be implemented as companies of all sizes try to figure out how to use the web to generate greater ...
View articleAsian portal SOHU.com said the network, owned by a rival, will handleits Web ad sales and serving. Read More...
View articleAs the incentive space continues to heat up, the ad network unveileda new version of its AwardTrack platform Monday. Read More...
View articleThe interactive agency nabbed a marquee client to complement itsretinue of offline brand names. Read More...
View articleBush and Gore are probably in general agreement over the "need" for the police to snoop on what you do and say online, along with the "need" for all t...
View articleIt's official: A woman's place is online. A recent study by Media Metrix and Jupiter Communications tells us that the population of women on the Inter...
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