What constitutes real news? How is the media supposed to discern between what is important and different versus the run-of-the-mill space filler? Neil...
View articleMost of the time, customers buy products for all the reasons that marketers expect them to. However, there are always a few customers who buy products...
View articleSo, you want to hire a web copywriter. Why not throw in web programmer/graphic designer/corporate communications director/marketing wiz as other bulle...
View articleA few weeks ago, Jim attended the Jupiter Online Advertising Forum. All the topics covered in the name of online advertising were discussed, except on...
View articleCanadian retailers are slow when it comes tointegrating the Internet into their businesses and adopting an e-commerce strategy, according to a new stu...
View articleA study by J.D. Power and Associates looked at consumer satisfaction with ISPs and found that regional providers are using broadband to their advantag...
View articleSeveral points within a web site can be considered "high-risk customer interaction points." These are points at which you want your visitors to do som...
View articleThe internet industy portal makes its biggest acquisition yet. Read More...
View articleThe word is out. Email marketing is hot and getting hotter. Everyone wants to get into the act. Traditional direct marketers, print and broadcast ad a...
View articleAs many as 65 percent of consumers with Web access may purchase an electronic gaming product online during the next six months, according to a report ...
View articleTargeting kids has always been a challenge to marketers. According to AdRelevance, online advertisers are shifting their focus toward families, and aw...
View articleWhen used to build a sense of connection and trust, community features can foster factors that are key to building web traffic: virulence and stickine...
View articleWeve all heard the hiking disaster stories by now. The guy in the northeast who lost his way and called a rescue helicopter via his cell phone. The tw...
View articleAs online marketplaces proliferate, we see a bewildering array of subvarieties and hybrid exchange models. These variants can be distilled into six pr...
View articleThe ad server expands its advertising campaign with a variation on its current "blue rubber duck" theme. Read More...
View articleIn a recent lawsuit, Harris Interactive suggested that MAPS uses tactics that constitute vigilante censorship and obstruction of legitimate business. ...
View articleThe marketing firm hopes to capitalize on a B2B stream from its new promotions site. Read More...
View articleThe embattled video game company hopes its new advertising campaign and revived "Sega Scream" will support its new online gaming platform. Read More...
View articleQuality content is invaluable to those of us who use the Internet. The day's not far off when people will be willing to pay for high-quality content, ...
View articleImagine sitting at your desk fielding 50-plus calls a day from people who call you only because they have your number. Sound bizarre? It is. But it's ...
View articleOne-to-one marketing... personalized content and information... targeted advertising... All of these ideas have been the big promise of the web since ...
View articleMany sites with dynamically generated web pages are not getting indexed and registered by search engines. And it seems that search engines have no pla...
View articleA staggering deal nets DoubleClick the content portal's business until 2010. Read More...
View articleTo the surprise of absolutely no one, a study by Andersen Consulting found that the US is leading the global e-commerce race, and major differences st...
View articleThe consumer giant tapped two WPP agencies for a vague but future-looking goal. Read More...
View articleClickZ has published its last Microscope review. It's been a great run and a lot of fun to help define banner creative in the wild and woolly days of ...
View articleThe two companies hope to gain a lock on the international onlinead-buying market by joining their products. Read More...
View articleThe marcomm portal stays afloat with an infusion of cash for operating expenses. Read More...
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