At the end of first quarter 2000, confidence in the new economy suddenly waned. Valuations plummeted, budgets dried up, and VCs started demanding prof...
View articleThe on- and offline marketing powerhouse closed the doors of its e-mail subsidiary in an effort to speed up profitability. Read More...
View articleService-agency selection is always a challenge for new companies. Often the selection process may come down to something as simple as agency size. For...
View articleThere is a publicity medium that rivals network TV in its reach and dwarfs print media in its circulation and intimacy. The medium targets its markets...
View articleEudora hits one million; Rock the Vote to use Superstitials Read More...
View articleA new startup that makes software to track user histories and improve marketing attracts $45 million in funding. Read More...
View articleIntel's sales to Europe fell, the company warned it wouldn't make its number, and the "big cap" and "can't miss" technology outfits all fell out of be...
View articleA year ago it seemed the e-builders outfits like Razorfish, iXL, and U.S. Interactive that combined the disciplines of marketing, strategy, and techno...
View articleSimilar to DoubleClick Boomerang, Engage's Echo product will work with its network-wide database. Read More...
View articleEver heard of a :CueCat? It's a plastic cat you can attach to your computer that's supposed to swipe ad bar codes in print magazines bringing you to r...
View articleFascinating things are happening in the B2B realm. Obviously, the growing momentum behind Net markets and exchanges is at the top of the list. But ano...
View articleOne thing that's sure to make an email message stand out aside from razor-sharp targeting, customized content, and personalization is groundbreaking, ...
View articleThe ad company hopes to expand into media planning analysis and metrics. Read More...
View articleWhat do third-party sales channels look for when they sign up a new site? The ideal situation is to represent a site with plentiful, targeted, brand-n...
View articleIn an effort to bolster the brand, the ad agency will take a portion of its fees in the online currency. Read More...
View articleB2B communities are places where businesses sometimes engage in e-commerce, but that's not their primary goal. Exchanges or online marketplaces, on th...
View articleThe web consists of roughly 7.5 million active web sites, all in the potential affiliate pool. That makes for a huge market, but many merchants may be...
View articleThe newsletter ad network's share in SendOutMail.com will let it cross-sell publishing services. Read More...
View articleLast week, Richard gave you pointers on submitting your site the old-fashioned way. This week, he tells you specifically how to find places to registe...
View articleEmail marketers have come a long way but still have a lot to learn when it comes to establishing and maintaining customer relationships. Working with ...
View articleThe clothing manufacturer will integrate print and online media to target young, hip consumers. Read More...
View articleCoca-Cola's recent megadeal with AOL signals a new marketing strategy that includes more online visibility. Coke also teamed with NTT DoCoMo in Japan,...
View articleThe word branding has taken a lot of abuse. Maybe because it wasn't obvious how to make use of brand-related metrics in the early days of Internet adv...
View articleIn a time of intelligent agents, what roles will branding and advertising agencies play? With the advent of e-marketplaces, how long will it be before...
View articleThe firms are betting their automated, profile-based system will entice offline broadcasters to stream. Read More...
View articleLet's wax nostalgic for a moment. Ever heard of Xaos Tools? It created some of the most innovative high-end graphics tools back in the early '90s. The...
View articleIn the wake of several streaming content site failures, the talk-only site rolls out a new campaign aimed at attracting new users. Read More...
View articleRemember the four P's from Marketing 101? If you're a marketing professional making the transition to the dot-com world, you're probably beginning to ...
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