What will happen to ticket sales through airline Web sites when airline-backed online travel agencies, such as Orbitz and Hotwire enter the market? ID...
View articleAudiobase hopes to solve the problem of conversion on e-commerce sites by telling consumers what to do when they're confused. Research says 39 percent...
View articleThe content portal is the latest in a series of companies looking for new ways to bring in revenue. Read More...
View articleTelling stories is something that seems to be part of human nature. Few things are so engaging as a good narrative, whether it's in print or on a TV o...
View articleSusan's eight-year-old son has a new hero: Martha Stewart. Why? Because Martha can turn a package of toothpicks into a hedgehog centerpiece. When aske...
View articleWe all have them. The less-than-stellar career experiences that we would prefer to sweep under the proverbial carpet and never see or hear about again...
View articleIf there's one thing Dana hates more than spam, it's street spam. That's his term for corrugated plastic signs that are nailed to wooden utility poles...
View articleDoes your company understand what it means to be in the media business? The answer may be less obvious than you think. Some sites think the customers ...
View articleThose who deploy HTML campaigns on a regular basis already know how to create designed messages for quick and easy downloading. You know that the over...
View articleStart-ups, businesses new to the web, and dot-coms in transition will all find Kim's "any way you can" approach very relevant these days, regardless o...
View articleA major radio station owner teams with three Internet firms to go on the Web and to monetize its online ad inventory. Read More...
View articleA new player enters the niche arena of marketing through consumers' online financial statements. Read More...
View articleBrand. Anyone who has any experience in marketing understands that having a strong brand can provide a tremendous competitive advantage. So for compan...
View articleMost research agrees that roughly half of the US has Internet access. But what about those who don't have it? While there is undoubtedly a digital div...
View articleThere's been a lot of press about the exploding affiliate marketing industry across the pond in Europe. But little ink has been dedicated to the oppor...
View articleDot-com executives aren't all the twenty-something, equity-driven, job-hoppers they're often thought to be, according to research by IDC. Read More...
View article24/7 Media appears to be preparing to raise some cash. Read More...
View articleiWon.com launches TV promo; LifeMinders, XMarkstheSpot sign new advertisers. Read More...
View articleThis article courtesy of ChannelSeven.com. “It’s beyond banner, it’s rich media, it’s content sponsorships” Adam Hand...
View articleThe Supreme Court decision to pass on the Microsoft antitrust case had many in the media acting like groupies at an 'NSYNC concert. The "spin" went li...
View articleDespite reports that smaller ISPs are using high-speed access to steal some market share from the big names, Cahners In-Stat found that national ISPs ...
View articleMartin lives Down Under, upside down, and in the center of the world's biggest-ever branding exercise. It's called Sydney 2000. Being so close to a wo...
View articleBack in the '80s, experts claimed we were bombarded with 5,000 messages per day. Today, this figure has increased to 40,000 messages per day. Whatever...
View articleImagine you're a relatively new e-business. You've got confidence in your business model, but there are major players out there. Where do you focus yo...
View articleIn a break from the trend of weak online marketing revenues, the company says it will report sales doubled from last quarter's. Read More...
View articleSome of the simplest rules for living in general apply to life in e-biz. The irony is that the simplest rules can be the hardest to apply. Take "To th...
View articleDeveloping and designing an effective web site is challenging. And there are a number of web design firms in the marketplace that can assist companies...
View articleAdam wrote about pay-per-performance (PPP) online advertising last week and got a lot of flack from publishers and traditional advertisers disapprovin...
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