As the web finally starts to achieve mainstream status, it may be that the ordinariness of it all is starting to negatively affect e-businesses. The p...
View articleLooking for an effective, low-cost way to reach potential clients? Those who provide a personal or professional service or sell informational products...
View articleLast year, you started your affiliate program and experienced success. Lately, the pace of your network's growth has slowed from a sprint to a leisure...
View articleWhat's the defining moment in a company's history? The day it gets its first round of funding? Its first million-dollar quarter? Sure, these are impor...
View articleOnline marketing budgets are up, as some of the biggest names in retailing set to do battle for the 55 million consumers who will use the Internet to ...
View articleA DoubleClick eager to boost its e-mail offerings inked a sizable investment and deal with Return Path. Read More...
View articlePublic relations tends to breed confusion because it operates in both the stratospheric levels of corporate positioning and strategic marketing, and i...
View articleYeah, you thought there were weeks to go yet. But you missed it. The votes have been counted, and the election of 2000 has ended. And now there are fi...
View articleIn a rough environment for online advertising companies, Avenue A puts hope in a new service offering. Read More...
View articleEmail sponsorship opportunities have increased dramatically over the last year - and new ones are arising every day. Publishers like them for the stea...
View articleWounded by a hostile market, the cost-per-click network moves into the campaign optimization business -- while raising some questions about objectivit...
View articlePC-based consumer Internet usage in Western Europe is expected to nearly double, from 24 million households in 1999 to 45 million households by the en...
View articleIn a rough environment for online advertising companies, Avenue A puts hope in a new service offering. Read More...
View articleFreeshop.com adopts new identity in an unfriendly market environment. Read More...
View articleThe rich media ad technology company hopes to expand sales efforts and spread its ad format to new media. Read More...
View articlePhilip's got a ground report on the happenings at PLANET2000, the i2 user conference that he attended last week in San Diego. The conference's focus: ...
View articleYou've invested millions in collecting customer data. Now how do you go about using it to grow revenue? One solution on the horizon is event-triggered...
View articleEvery so often you'll have folks come in your door with something completely new: a new form of media, a new technology, a new way of targeting. There...
View articleFacing a stock market that has bailed on many marketing sites, MyPoints restructures to survive. Read More...
View articleWhen you're developing an affiliate program, you've got a lot of choices to make. Will the affiliate manager be an in-house employee of the company, o...
View articleFord's Firestone ad top on Web; Avenue A, Spark roll out planning products; Universal Home Video taps Promotions.com Read More...
View articleMention "E-CRM" to any marketing person, and he or she is an expert on what it means. It means help desks and call centers and friendly smiles. It mea...
View articleDenying that market conditions prompted the move, TMP Worldwide ends In2's days as an independent unit. Read More...
View articleThe industry breathed a sigh of relief as the ad giant turned a profit, despite a harsh quarter for online advertising. Read More...
View articleKnowledge IS power. If you've ever negotiated anything, you know how true that is. So what should you know about a publisher BEFORE hammering out an o...
View article"When it says 'click the right mouse button,' do they mean MY right or theirs?" "Where's the ctrl-alt-delete key?" "Can you help me find my document? ...
View articleIt's a pleasure to watch figure skating because the skaters move so gracefully from one step into the next, seemingly without effort. They don't move ...
View articleOnline financial services customers are initially motivated by price sensitivity, but that influence declines as online customers realize the benefits...
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