Want to build up a base of potential customers who know who you are and what value your products or services can provide them? Then start your own ema...
View articleA British ad industry group is banking that its "admark" boosts consumer confidence in online marketing. Read More...
View articleAs more and more web sites join the web -- currently about 300,000 home pages are added each week -- and more and more people go online to shop for se...
View articleTransporting data from point to point using laser technology sounds like something out of a sci-fi movie, but a report by The Strategis Group says fre...
View articleIt's been a long time coming, but streaming media is finally hitting its stride. More and more reports say "streamies," those who access streaming med...
View articleBlacks online are more likely to use the Internet for major life issues - entertainment, study finds. Read More...
View articleWhen neighborhood grocery stores grew into supermarkets, consumers became frustrated that it took so long to find what they wanted. Then smaller conve...
View articleWhat does the Internet sound like? No, we're not talking about MP3 or the like. What does the voice of Internet writing sound like? For one, it tends ...
View articleTwo lessons from everyday living work well in the media planning world: "Plan ahead" and "Make a budget, then stick to it." It's smart in the offline ...
View articleWhat do you do when you've got a big marketing need but not a big marketing budget? Sometimes money's so tight in an organization that hiring full-tim...
View articleWhat's the answer to securing long-term permission? One word: trust. This year billions of dollars are being spent on solutions to help customers and ...
View articleJanet and Nancy asked readers for input on ad sales partnerships, and they sure got it! Ad sales networks and rep firms wrote about site publishers' u...
View articleInternet domain names, it's difficult to have a Web site without one, and there's very few good ones still out there for a low price. So where are the...
View articleThe new economy has given us an incredible diversity of marketing models. We've got viral marketing, B2C marketing, affinity marketing, partner market...
View articleOnce upon a time, Dana wanted to be a political reporter. He thought that would mean he would be covering history. Instead, he got caught up in techno...
View articleThe bigger and more diversified Amazon.com gets, the more Richard's convinced that finding a niche and staying in it is the way to go. Especially if y...
View articleAndy likes "Sex and the City." He's got the DVD and the book, and he watches the TV show. What's the point for publishers? If you've got great content...
View articleThe online marketing and design firm continues a trend of i-shopconsolidation and reorganization. Read More...
View articleBarry wants to talk elementary marketing. Why? Because it's amazing that even the most basic rules of marketing are sometimes broken by savvy B2B Inte...
View articleIt's preposterous. You studied hard, listened carefully, put in the hours, and achieved a considerable level of success. So why do you have to put up ...
View articleWorldwide revenue in the Internet security software market will jump from less than $4 billion in 1999 to more than $11 billion in 2004, according to ...
View articleAmericans love their TV, and they increasingly love their Internet access, so a marriage of the two seems like a sure thing, right? Well, not exactly....
View articleQuality content is a lot more expensive to create than most people realize. Maintaining a quality web site is also more expensive than many think. Red...
View articleTrying to decide whether or not to expand your email marketing programs to Europe? While it's no secret that Europe represents a large audience for ma...
View articleMore Americans than ever have Internet access and own computers, according to a report by the Department of Commerce, which suggests the digital divid...
View articleConsumers in the market for broadband Internet access have sat by and watched as cable and DSL efforts have been slowly but surely rolled out, have he...
View articleThe yellow pages site will be made available to Palm VII users and include old Bell Atlantic advertisers. Read More...
View articleMobile portals and wireless ASPs will find it difficult to dominate the mobile Internet services market in the same way that their fixed-line brethren...
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