Tom recently received an email from someone planning a campaign to coincide with a client's web site relaunch. She asked, "What do I do if the web sit...
View articleYou've no doubt heard about the Pizza Hut rocket. Talk about a brand blast! Marketers are always looking for new ways to give a brand a big liftoff. B...
View articleMistakes happen. No surprise there. But when they happen to your client in the form of underdeliveries during a crucial make-or-break time period, the...
View articleIn a deal that continues the online advertising industry's shifting focus to direct marketing products, the Alley-based e-mail marketer will handle OR...
View articleLack of surprises in bellwether quarterly report brings calm to frenzied sector. Read More...
View articleBill is less a futurist than a right-around-the-corner-ist, but he decided to test his predictive mettle and take a look into the rich media future. S...
View articleDo you have more time on your hands than money in the bank? More creativity to spend than cash? Then this column's for you. In it, Marcia will be addr...
View articleIf you didn't know better, you'd swear some companies put up web sites with the express purpose of putting people to sleep. The relentless buzzwords a...
View articleA new player in the increasingly controversial offline-online ad convergence market took the wraps off a peripheral-free product with a high-profile m...
View articlePerformance data. We all know it's vitally important. In this era of hyperaccountability and an ever-growing enthusiasm for efficiency, being able to ...
View articlePR's got a problem. A big one. The explosion of the Internet has irrevocably changed the media landscape, but few PR people seem to realize it. Too ma...
View articlePromotions can be a wonderful tool. They can encourage the trial usage of new products, increase short-term sales figures, and drive much-needed traff...
View articleYou think personalization is a sure-fire way to increase profits? It might be. After all, it costs less to keep a customer than to attract one in the ...
View articleWe're inundated with information about dot-coms becoming not-coms, about the emergence of an abundance of venture capital firms, and, lately, about Na...
View articleChris recently took part in a conversation about the Constitution, and this led him to think about how important it is for companies to shape a sound ...
View articleThe spots are aimed at responding to Monster.com's "When I Grow Up" ads. Read More...
View articleOnline has always taken a back seat to offline in brand building. Yet, online offers the best options for building a meaningful brand options that did...
View articleLeveraging another one of its parent company's existing alliances, Engage's pact with a Hong Kong-based telecom giant aims to boost its global expansi...
View articleEvery advertiser is looking for a CPA deal these days. The cost-per-action model has become a popular buying strategy for many web advertisers. What i...
View articleForget the spotted owl. These days you'd think B2C e-commerce was an endangered species. From investors to the industry presses, it's open season on t...
View articleAiling fan club operator executes 10-for-1 reverse stock split; will sell restaurant division. Read More...
View articleThe utility of short messaging service (SMS) text messages has fuelled explosive growth at rates higher than Internet usage, and there's no end in sig...
View articleThe company said its executive-level changes were the result of internal decisions, rather than pressure from its profit-conscious parent. Read More...
View articleUsability testing can start at $30,000 and takes at least a few weeks, if not longer. Not an option for companies trying to rush a product to launch o...
View articleRiding in a taxi in Japan, Martin discovered the GPS monitor, a device with targeted ads for a captive audience. Forget TV and print media marketing p...
View articleThe online promotional marketer attributes the strong quarter to changes in its business model. Read More...
View articleEver notice the comparison-shopper sites? With cute little names like mySimon, StoreRunner, and DealTime? How do these little shoppers help consumers?...
View articleThe New York Times Digital's flagship site rolled out its inaugural branding campaign in the midst of difficult times for content dot-coms. Read More...
View article