So you're on your way to identifying the keywords and key phrases most likely to drive targeted traffic to your site. Great. But before you make your ...
View articleManaging graphic designers, art directors, and copywriters is a challenge since creatives tend to be different than other staff members. Here's how yo...
View articleUnited Airlines taps Dash to help it retain frequent fliers. Read More...
View articleAn ad designed to appeal to Texans probably wouldn't appeal to Thais, even apart from the language barrier. As Internet usage expands worldwide, geota...
View articleWhether you sell diet counseling or electric drills, collecting and nurturing enthusiasts requires little or no money online and pays off handsomely. ...
View articleThe Yahoo! rival rolls out scrolling, scratch-off and expanding banners in a bid to attract advertisers. Read More...
View articleWe now have more sophisticated metrics than CTR to determine campaign success. Use interactivity and traditional advertising tactics to create relevan...
View articleStart holiday media buying plans now. Here's what to look for in shopping sites this year versus last year. Read More...
View articleWill personalization increase your ROI? Could be. You can take quick and easy steps to find out. Read More...
View articleThe company hopes to boost its product suite and bottom line with the acquisition. Read More...
View articleCompares costs and other critical factors for marketing by email. You can manage and execute email campaigns internally, use an application service pr...
View articleThe Dow is about to be reshuffled since GE gobbled up Honeywell. Candidates are telecommunications and new media companies, making selection a front-l...
View articleJanet and Nancy participated as judges for the Email Marketing Awards sponsored by MessageMedia and ClickZ. Finalists will be announced at a celebrato...
View articlePick up any recent edition of an e-business publication and what do you see? Ads from 20 or 30 companies that all sound the same. And that sound isn't...
View articleThe portal's "Buzz Index" consumer research offering is based on consumers' search engine queries. Read More...
View articleIn our hypermediated, multicultural landscape, it's amazing how many companies have yet to address the world and its many languages in their media and...
View articleConsultants are right up there with lawyers and used-car salesmen as the butt of jokes -- implying everything from ineptitude to downright fraudulence...
View articleIs this popular newsletter abandoning permission marketing principles by using an opt-out approach to launch a new series of newsletters? The opt-in v...
View articleThe firm continues online ad firms' efforts to boost their direct marketing capabilities. Read More...
View articleThe recent launch of Whack-a-Flack, a marcom PR play, generated fantastic response for e-tractions. The Whack-a-Flack game invites journalists to thro...
View articleA company that had hoped to provide branded Internet access on non-computer appliances cuts staff and shifts gears. Read More...
View articleNow here's an email campaign worth writing home about. What started off as a personal vacation turned into an email-documented journey and a way of li...
View articleAd business for sale; management changes to reflect new strategic focus. Read More...
View articleOne of the biggest threats to the online advertising industry is the exclusive use of the click-through rate (CTR) as a success metric. We all know th...
View articleAs wireless technology hype builds in the United States, it instills every dot-com company with the conviction that it must include wireless commerce ...
View articleThe online advertising company's new president may have some tough work ahead -- breaking bad news to employees. Read More...
View articleSome of you may not consider customer service as part of marketing. Blake argues that customer service is the cornerstone of a company's "for the user...
View articleEverything's ready. The financing's long been in place. The technology, supplier relationships, and distribution channels are set up. The media strate...
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