Finding the right ad sales partner is complicated. Bigger isn't necessarily better (although it might be). An agency with a strong interactive focus m...
View articleThe Web ad rep firm lands a sizable client while News Corp. gets an "in" with agencies. Read More...
View articleForward-thinking e-marketers must master the art of using electronic customer relationship management (e-CRM) to optimize their marketing efforts. Thi...
View articleOnline customers recognize they have a voice now, but they're not talking to site owners, they're talking to third parties like Epinions.com and eComp...
View articleThe ad serving giant links up with a major WAP publishing network. Read More...
View articleConsumers love word of mouth. Design matters. Give away free samples. Be accessible. These are but a few of the lessons the web has to teach marketers...
View articleOn the heels of its missed Q3 earnings, the loyalty marketer says its fourth quarter and fiscal year losses won't be another unpleasant surprise. Read...
View articleWhat practices encourage e-business success? See what principles one e-tail operation embraced on its way to bringing in over $4 billion in revenue an...
View articleThe I-shop conceded that it overspent and got burned by dot-com clients. Read More...
View articleThe e-commerce player narrows its losses after creating an e-mail marketing unit. Read More...
View articleAs click-throughs hover below 1 percent and Internet marketers debate the branding effect of banners, research by AdRelevance has learned that the maj...
View articleNext Generation Network gets some cash to expand its E*Billboard network in a space gathering increasing momentum. Read More...
View articleAn unkind third quarter has given Luminant reason to rethink its strategy. Read More...
View articleNothing can take the air out of an email marketer's tires like landing on the Realtime Blackhole List. If you end up there, your email newsletter won'...
View articleDespite difficulties at their U.S. parent companies, both 24/7 Media Asia and Engage Asia will not be cutting staff, the companies said Friday in sepa...
View articleBrick-and-mortar retailers are beginning to realize the potential of online promotions like coupons and loyalty programs to drive traffic and sales. H...
View articleOpt-in strategies for commercial messages may work for web- based advertising and applications, but it's often unfit for wireless messages. Tom calls ...
View articleIn this and coming articles, Trude's looking at web-based educational offerings. Why should marketing professionals care? Because web-based training c...
View articlePositive increases in the awareness of the ASP model, and indications of more companies moving toward its adoption, sum up the results of the SIIA stu...
View articleThe Internet isn't for everyone. Some brands are more successful online while others fare better in TV or print. Hence, the brand Catch-22: Going onli...
View articleThe typical US streaming media consumer is a 36-year-old white male who lives in the Midwest, has completed some college education, and earns between ...
View articleIf you attend creative-department meetings regularly, maybe you've noticed that very little creative discussions ever occur. Give your team a creative...
View articleGuess what, folks? By 2005 more than 70 percent of all Internet users will be using Internet "appliances" for online access. Here are some points to c...
View articleYou can land clients and make sales through a step-by-step, strategic program of schmoozing online. And it'll cost you nothing other than the time, en...
View articleYou want searchers to find you wherever they go to conduct their searches. Of course. But which engines really count? Paul looks at the numbers and wh...
View articleGrey unit teams with ACTV; 24/7 Media joins Pass Privilege in resell deal; 1stUp rolls out new ads Read More...
View articleAnotheronline marketer teams with a wireless application developer to link promotions with location-based content. Read More...
View articleResearch indicates that most online banner ads serve corporate orproduct awareness or positioning, rather than to push a sale. Read More...
View article