No other industry could benefit more from the Internet than healthcare. Despite this, the industry is way behind in applying the Internet effectively....
View articleThe number of new companies advertising online has more than doubled since January -- growing by 157percent over the past ten months, according to AdR...
View articleThe number of new companies advertising online has more than doubled since January, according to AdRelevance, but another firm found that some of the ...
View articleWhat's one of the biggest challenges facing companies today? Developing strategies that take into account on- and offline activity. Chris tells you ho...
View articleThe start-up will offer optimizationfeatures to its self-service ad buying and serving system. Read More...
View articleYou think the Florida secretary of state has problems? Look at what Vinton Cerf, the new chair of ICANN, faces. How he deals with them might affect us...
View articleAfter announcing that it would eliminate 200 positions, 24/7 Media begins breaking the news. Read More...
View articleIs it premature for B2B marketers to assume that email can replace direct mail or telemarketing? Integrate email into your existing marketing programs...
View articleEntrepreneurially inclined? Great. But in your enthusiasm, don't forget that while the Internet changes a lot of the rules, it doesn't change this one...
View articleThe cost of acquiring smaller companies, and lowered cash flow predictions, wiped $87.1 million from the interactive agency's annual report. Read More...
View articleCo-founder Pinkwater is out as CEO at the year-old I-shop; a former industry analyst will take over. Read More...
View articleAre you planning to conduct an industry conference? Here's everything you need to know about the art and science of planning a successful conference. ...
View articleSeveral online services claim to be able to track the competitive media spending and ad view volumes in a particular buy. But can you really track eve...
View articleThe morale of a creative department is very fragile. Scientists have shown that there is a higher concentration of ego issues in a creative department...
View articleThe companies said they hope to expand the deal to other countries. Read More...
View articleMarketing is more than a necessary evil, and it's more than a cash sinkhole of ads and brochures. Is this fact or fiction? Or is it the future? Read M...
View articleNet Perceptions and Trigent; iBoost.com acquires an ad exchange;Clientize bows marketing suite. Read More...
View articleDCLK and a major offline consumer goods firm will tell offlinemarketers how their Web spending affects sales. Read More...
View articleE-tailers must establish consumer trust if consumers are going to buy online. Maintaining consumer trust in your brand requires respect for consumer p...
View articleOn the heels of serious market woes, online retailer buy.com took thewraps off its new marketing and advertising campaign Wednesday. Read More...
View articleSay you've launched your affiliate program and then realize running it is a bigger challenge than you anticipated. Here's a little guidance on how to ...
View articleDot-com start-ups generally don't have the time to wait for a deal to turn around; they need to show results right away. Consider employing a buy cycl...
View articleWant to get the word out about what you're selling? Participating in online forums and discussion lists is a great way to do it. But be careful -- thi...
View articleThe recent U.S. presidential election is the perfect argument for why we need common standards like XML. It's a critical challenge because technology ...
View articleMany dot-com marketing managers have faced the task of optimizing their web sites' presence in search engines -- only to be disappointed with the resu...
View articleClients can have unrealistic expectations about what advertising can deliver in a short period of time. Here's what to do if after running a campaign ...
View articleAs marketers attempt to reach consumers through all digital media, including web sites, email, cell phones, PDAs, and digital television boxes, the pr...
View articleThere's been a lot of talk about the effectiveness of standard online ad units. Recent research says smaller units such as buttons and half banners ar...
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