Consumers are willing to give up some personal information to participate in a promotion, a new study finds. Read More...
View articleDoctors have no problem using the Internet, they're just waiting for the Internet industry to show them how it will help provide value and better care...
View articleWe know a lot about our customers. Yet it's still hard to predict how they'll act or what they'll want. In the next few articles, Chris will be taking...
View articleSupporting your third-party sales team -- the folks who work at your contracted rep firm or ad network -- is critical to outstanding revenue returns. ...
View articleThe Watertown, Mass., company, which manages online marketing campaigns, struggles to survive, despite early backing from CMGI, Intel and Microsoft. R...
View articleConsumers seem to expect more from online businesses during the holidays. Shoppers blow a gasket if a web site slows down during peak traffic. But doe...
View articleYou're a small-site owner with ad inventory to sell. But you don't have much money or time. Is using an ad network your only choice? No. Here's a do-i...
View articleIt's been a tough couple of months for big web service firms, but following some hiring guidelines can help you avoid being affected by the troubles. ...
View articleThe sports content publisher moves to outsource its ad sales operation. Read More...
View articleLess than one-third of Fortune 500 businesses order strategic goods from online suppliers, according to a study by Hurwitz Group, which also found tha...
View articleIf you publish an email newsletter, you know the conventional wisdom about delivery: Once a week is the maximum an audience can handle. But sometimes ...
View articleMany agency media planners face the problem of underdelivery. Publishers overpromise on volumes, traffic stats aren't valid predictors, and it's not a...
View articleThe PC's dominance as the instrument of choice for accessing the Internet and online services is being challenged by alternative online appliances, ac...
View articleEven though the Internet businesses promised lower-cost sales than through conventional means, the brick-and- mortars are increasingly discovering tha...
View articleTo successfully manage an Internet product, you must constantly monitor its vital signs (a.k.a. metrics). A few straightforward tips can ease integrat...
View articleWith the recent shakeout, more techies are looking for jobs. And some know that gaining technical certification can help. Build loyalty (and revenue) ...
View articleWe've got seven new family members to supplement ".com" domain names. So the problem's solved, right? Think again. These new address structures are li...
View articleForrester predicts $10.7 billion in holiday 2000 online sales in the United States; $19.5 billion worldwide. Here are some insights based on a study b...
View articleMaking good on an earlier strategic agreement, the pair aims to promote AOL membershipgift-giving during the holidays with a sweepstakes and incentive...
View articleIn the race to capture Internet consumers and their dollars, companies are overlooking the simplest marketing remedies and the most profitable consume...
View articleThe company said it will revamp its service offerings after admitting that it will likely post a sizable loss in fourth quarter and 2001. Read More...
View articleIf you've got a great new Internet business idea, you could very well end up paying a fee -- perhaps a huge one -- to some hoarder sitting on the name...
View articleHere's what you don't want to do in your ads. Branding is a wonderful concept, but if you're branding a product with no point of differentiation, you'...
View articleInteractive TV and product sampling get together. Read More...
View articleThough the quest for links is tedious and slow, once you've chosen an appealing topic, filled your piece with meaty content, and kept self-promotion t...
View articleIn the offline world, audience demographics drive media-buying decisions. But online, pricing usually trumps other considerations. What gives? Simple:...
View articleWith B2C e-commerce sites fading faster than a '70s clothing fad, Andersen Consulting and Online Insight conducted a study to examine how best to mark...
View articleGoTo.com and its partners have homogenized the Internet search experience with paid-for links above the fold. But when people search Yahoo!, LookSmart...
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