Usability is a factor that designers must take into account. They also have to create high-impact web advertising. For now, Flash seems to be the most...
View articleIt's easy to see the benefits of B2B e-commerce: accelerated time to market, lower production costs, better inventory manaement. And that's just to st...
View articleIt's become fashionable to talk about the demise of online advertising and falsely link the current market correction to the idea that online advertis...
View articleThe online giant is the team's exclusive Internet sponsor in several nationally televised events. Read More...
View articleThis holiday season offers a new breed of MP3 players that can hold more than ten hours of near-CD quality music with a cost of about a dollar a disc....
View articleSometimes words alone, one after the other, are your best choice for getting the job done right. Read More...
View articleThe online directory company agrees to provide aplatform to AOL to support online business listings and local ad sales. Read More...
View articleFew buzzwords are more elusive than "convergence." People use the term casually to refer to many of the stunning developments reshaping the media and ...
View articleThe art of acquiring customers and leads through email is notalways the easiest thing to do. Acquisitions success boils down to two key items: the off...
View articleThe e-commerce software firm hopes to spread the adoption of its marketing tools to the Euro RSCG interactive shop's clients. Read More...
View articleIn a partnership with the powerhouse technology companies, Agency.com plans to to launch a European applied concepts lab in its London offices. Read M...
View articleFortune and Burson-Marsteller surveyed both traditional and dot-com CEOs on how the Internet is changing the landscape for their companies and how it ...
View articleFew e-business leaders have demonstrated an understanding of how to monetize traffic, or effectively convert web visitors into revenue dollars. Here a...
View articleCreative services firms are dealing with smaller marketing budgets these days. However, there is plenty of work for firms using the right strategies. ...
View articleLatin America, a region that trails much of the world in Internet access, will experience a wireless data boom in the coming years, according to IDC a...
View articleThe agency behind Amazon's "Sweatermen" campaign has resigned, amid a pending global account review. Read More...
View articleIFILM and Filmtrust have formed a strategic collaboration to bring enhanced business-to-business online tools to the entertainment industry. Read More...
View articleA longitudinal (and entirely unscientific) study of fussy shoppers (i.e., Trude and her friends) demonstrates that sites' "helpful shopping suggestion...
View articleThe deal with a major offline research firm could boost NetZero's efforts at further monetizing its user base. Read More...
View articleMarketing counts -- bigtime. And you can see it in the success stories of those companies that do it right and notice its absence in those that don't....
View articleNothing can beat the voluminous garbage that passes for creative briefs in agencies and in-house departments the world over. Here's Peter's take on wh...
View articleMid-sized companies are rapidly turning to new online channels for purchasing and will continue to intensify their e-procurement activity over the nex...
View articleIn this wired world, you don't have to be a somebody yourself to win the ear of someone with influence. But who are these people, and where do you fin...
View articleIf you're in PR and you think you're in the "contacting editors" business (a.k.a. getting ink), then you're doomed. The future of PR lies in the "vira...
View articleConsumers are willing to participate in online promotional programs even it means giving up some personal information, according to a survey by PROMO ...
View articleIs being content-driven and informative back in style? Perhaps the marketing profession should begin to consider what we've finally realized for our w...
View articleSearch engine keywords are now getting one percent CTR. In a world of ever-decreasing response rates, does this level of performance justify the rates...
View articleYou've identified a product you'd like to sell overseas. Now you've got to do the research. Who are your likely customers? How can you reach them? Wha...
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