How do you know which elements in a given email marketing campaign drive customers to respond? Brady tells you how to optimize your campaigns by assig...
View articleHalf the people who have used the Internet to get health and medical information say the information has improved the way they take care of themselves...
View articleThe firm will cut about half its staff and senior management, and abandon ad deals with Universal, Coca-Cola and others. Read More...
View articleSome admittedly tongue-in-cheek ideas for pushing content to an unsuspecting mobile world, should you opt for the world of wireless. Read More...
View articleExpect fewer dot-com television ads as online retailers focus on profitability. Read More...
View articleA lot of e-tailers have looked a lot like whiny children most of this year, at least to investors. And the upcoming holiday season is the "one more ch...
View articleThe online direct marketer said the deal will boost the technology that it uses in its coupon- and reward-serving network. Read More...
View articleIs 10 percent click-through from a large email promotion cause for celebration? Maybe not. Kim tells you why it’s important to define your campaign bo...
View articleWith 2001 holding the potential for great advances in e-business, five concepts are important for B2B marketers to consider in the year to come. Read ...
View articleTo make it easier for journalists to write about your company or client, PR pros need only follow some key marketing directives to maximize their emai...
View articleMany of this year's dot-com failures were predictable. Since there's more to be learned from failure than from success, here are some lessons from the...
View articleWith the closure of several big-name companies has come the closure of several big-name affiliate programs. But don't think the sky is falling on affi...
View articleSo the Internet levels the playing field for small businesses, right? Sounds good -- until you consider that successful selling online is tightly tied...
View articleWorking hand in hand with the Internet, television networks are exerting more and more control on our lives. Rather than being the voice of "new media...
View articleInternet advertising shakeout? No doubt about it. Tom tells media planners how to minimize risk and make smart business decisions in hard times. Read ...
View articleThe exposure of local brand building in the international arena contributes to difficulties in global branding strategies. We know local marketing can...
View articleAs unglamorous as search traffic may be from a creative perspective, paid links (especially performance based) continue to offer more options to adver...
View articleAustralian measurement and research firm Red Sheriff will end this year on a high, announcing an increase in its third round funding. Read More...
View articleBill gives a rundown of three new rich media technologies from this year's New York @d:tech: EyeWonder, TrafficMac, and CyberExtruder. Read More...
View articleWith the growth of the web, the strategy of setting out free bait for your target market has become more and more powerful. Here's how and why it work...
View articleConsumer confusion could be one of the worst obstacles we face as Internet marketers today. Luckily, a little user testing can help avoid frustrating ...
View articleExperts from Cahners In-Stat and Dataquest agree that cable modems and DSL will drive high-speed Internet market in the US, but the reasons they give ...
View articleMarketers talk about building relationships with customers via email. But we form relationships with people, not institutions. Do our customers even w...
View articleHow do you further engage customers in conversations with you and with each other about you? Learn specific areas where conversations can be joined or...
View articleWith warnings that it needs an infusion of $50 million hanging in the air, marchFIRST instituted an employee stock option re-issuance program to keep ...
View articleInteractive advertising needs to work in concert with other media to benefit the client rather than be an independent operation just selling space. Ji...
View articleOK, so direct marketing is not particularly sexy. But it gets results. Sometimes the best marketing and sales efforts during a company's early stages ...
View articleThe pay-for-performance ad network keeps on rolling with its thirdacquisition in two months. Read More...
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