One aspect of email marketing that needs elucidation is content selection. A good list is only half the battle. It's what goes into the email that cou...
View articleIn our rush to create killer web sites, we often forget the most important audience of all: the customers. Site creators and marketers often assume cu...
View articleThe broadband company tapped the agency to deliver an integrated branding campaign. Read More...
View articleIf you remove the middlemen from the transactional equation, companies can sell products cheaper and faster. Apply this term to the advertising indust...
View articleWhen big-name entertainment web sites announce huge layoffs or fold up entirely, you have to wonder what's wrong with that segment of the business. Is...
View articleThere are a number of different ways to design a great banner. Over the years, we've seen that the time-tested "truths" of traditional advertising are...
View articleThe difference between public relations and publicity was spelled out in all the headlines and on all the news shows this past week. We didn't see the...
View articleThe number of people regularly getting their news online has grown at the expense of newspapers and television, according to a study the Pew Research ...
View articleIf your focus is on B2B, then chances are your targeted market already receives tons of promotional email. Time is valuable for these people, and, rea...
View articleThe No. 8 dialup provider in the nation continues its successful strategyto acquire subscribers by co-marketing with bricks-and-mortar companies. Read...
View articleEngage, yesmail, IN2 tapped for deals; Mypoints buys back; PC Data goes global Read More...
View articleIt's almost time for Internet retailers to put up or shut up. One more holiday season of slow sites, lost orders, and late deliveries should separate ...
View articleIll-fated TV groom Rick Rockwell lends his face to a lottery site's new ad campaign. Read More...
View articleMany businesses think that because it's free to send email, more email is better than less email. Jeremy Bachmann of Countrywide Credit Industries Inc...
View articleSuccess has always been based on a company's ability to build strong relationships with customers, suppliers, partners, and, most important, employees...
View articleAs we all know, a skilled and experienced affiliate manager is nearlyas rare as a Honus Wagner T-206 baseball card. If you're planning to implement an...
View articleAs you probably know by now, internet.com bought ClickZ this week. Good thing internet.com CEO Alan Meckler was the first speaker at the ClickZ B2B Em...
View articleMost people think that a submission campaign is just about registering your main URL. If you do that, you are shortchanging yourself. A submission cam...
View articleCovad's new campaign; ePrize and Contest.com team; Fox rolls out "Dark Angel" Superstitials Read More...
View articleAlthough this is a "101" column, Tig feels the topic of new business needs to be addressed. While going out and pitching new clients isn't necessarily...
View articleMeaningful sales training often takes a backseat to product and technology training in the Internet world. Woody Allen once said that showing up is ha...
View articleTake a look at some of the web pages on which you advertise. Not only do you have to compete for attention with all of the content offerings on that p...
View articleLast week Martin discussed how the great superbrands have become anachronisms in the face of dot-com brands' meteoric rise and how the brand pioneers ...
View articleIn marketing as in training, before you lead customers anywhere, you have to start from where they are. The question is how to get from profile to pro...
View articleThe pact will put the embattled online music site's messaging in grocery and retail stores. Read More...
View articleThe company licenses its platform as the Latin American promotional marketing space begins to heat up. Read More...
View articleSean decided he wanted to write a column about wireless email/wireless advertising, but in his quest to get information from companies that had run su...
View articleWorldwide revenues in the CRM services markets will increase to $125.2 billion in 2004, according to IDC, which also found businesses are beginning to...
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